Be.Interactive

Good news, new url and other platform.

2010-03-15T22:17:00.003+01:00

Actually the good news is that I started to blog again after an off period of around 3 years, but not on this platform, nor with this url. I wanted to take it all a step up so I decided to go ahead with a WordPress blog, you'll be able to find the blog on http://www.beinteractive.be.

Never forget

2008-11-07T07:33:00.004+01:00

"Some things were made to never be forgotten"

Advertising Agency: Submarine/HOUSE
Creative Directors: Rodrigo Daud, Nino Skeff
Art Director / Copywriter / Illustrator: Rodrigo Daud

VIA

Too Drunk... Too Dangerous

2008-10-31T07:32:00.003+01:00

Do you know the last INPES cocktails?

Created by EURO RSCG C&O

Via

Write for freedom

2008-10-28T07:21:00.004+01:00

Amnesty international writes for freedom.

Advertiser: Amnesty International

Agency: Saatchi & Saatchi Malaysia

Executive Creative Director: Adrian Miller

Art Director: Gigi Lee, Jasphine Chew

Copywriter: Primus Nair

Country: Malaysia

VIA

Built to hunt

2008-10-28T07:13:00.003+01:00

"The forest will get more dangerous. New Terios Pirsch. Built to hunt."

Advertising Agency: Cayenne Werbeagentur, Germany
Creative Directors: Andreas Ruthemann, Marco Obermann
Art Director: Roman Lukowski
Copywriter: Sönke Brehm
Illustrator: John Holder
Published: September 2008

Via

Smoking

2008-10-07T06:46:00.004+01:00

"Smoking is the stupidest way to commit suicide. Quit Stupidity."

Advertising Agency: Pragma DDB, Lima, Peru
Creative Directors: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art Director: Alvaro Naddeo
Copywriters: Ricardo Chadwick, Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo

Via

Diesel Porn blocker

2008-10-01T06:33:00.004+01:00

Diesel recovers the porn blocker concept.

Very funny and I find the realization in paint very succeeded.

It's really a viral performance!

Advertising Agency: Springer & Jacoby, Hamburg, Germany
Creative Director: Toby&Knoby
Art Director: Fabian Hinzer
Copywriter: Toni Selzer
Illustrator: Timo Hoyer
Additional credits: Tobias Deitert

Bush Story

2008-10-01T06:26:00.004+01:00

"Maybe you've got a winner. Maybe you've just got a previous winner. See for yourself at the Ads of the World archive."

Advertising Agency: Leo Burnett, Ireland

Via

Kills bugs dead

2008-09-29T06:44:00.003+01:00

It's really incredible to make something artistic with a product like "Raid"

Simply beautiful!

Advertising Agency: Draftfcb, Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director: George Grosescu
Valentin Petridean: Illustrator
Copywriters: Dan Bondrea, Adina Stanescu
Strategic Planner: Oana Padure

Via

Wake up!

2008-09-29T06:35:00.004+01:00

I don't know Pramila but this concept is really good...

"Wakes you up for sure."

Advertising Agency: Inter Publicity, Mumbai, India
Creative Director / Art Director / Copywriter: Viren Kamdar

Via

Google mobile phone.

2008-09-24T22:16:00.001+01:00

Here it is the HTC T-Mobile Google Android.

Technorati Tags: Google,Mobile phone,Android,HTC

Stop Global Warming from Quercus.

2008-09-22T11:42:00.000+01:00

A quite choking add from Quercus this organization acts by creating awareness about the environment problems that Portugal faces, and by presenting more environmentally friendly options. This campaign wants to point out the dangers of Global Warming, it’s signed McCann Erickson.

Technorati Tags: Quercus,Global Warming,Add

Microsoft Windows ‘I’m a PC’.

2008-09-22T11:23:00.000+01:00

New commercial for Windows starring Vera Wang, Kevin Spacey, Bill Gates, Tony Parker, Eva Longoria,… . It all starts with the Mac vs. PC thing but shows the human site behind it all, great stuff.

Technorati Tags: Windows,commercial,Mac vs PC,Bill Gates,Eva Longoria,Kevin Spacey

Everything about Sex.

2008-09-22T11:14:00.000+01:00

Sensoa (the Flemish expert organization on sexual health and HIV) launched a new site called http://www.allesoverseks.be/ to respond to any question a young adult could have about sex or relations. I really like the design and functionality all though they should be more careful with the development cause there are some errors and dead links in there. There was one thing really messing up the site and the whole idea behind it “Bannering”. It’s really something you don’t expect on such a site, it should be really all about information and not selling of visa cards or bank accounts. From my opinion it’s really tricking those young adults, I could expect such a bannering campaigns on portals, social sites, game sites or anything else but not on a site that gives answers on sexuality and tries to warn them about the dangers of it. Maybe I’m a bit old fashioned but there are boundaries you should not cross.

Technorati Tags: Sensoa,alles over sex,bannering,boundaries

When Vegetable can become a deadly weapon

2008-09-20T07:48:00.004+01:00

Don't forget to wash your vegetables before eating...

Advertising Agency: AW Nazca Saatchi & Saatchi, Caracas, Venezuela
Creative Director: Roberto Rico
Art Director: Tonatiuh Arturo Gómez
Copywriter: Jesús González
Photographer: Harold González
Published: July 2007

Via

Don't buy exotic animal souvenirs

2008-09-19T06:36:00.003+01:00

Advertising Agency: LOWE GGK , Warsaw, Poland
Creative Directors: Kinga Grzelewska, Marcin Nowak
Art Directors: Giedymin Jabłoński, Maciek Trybek
Copywriter: Patryk Michon
Photographer: Igor Omulecki
Published: July 2008

Via

Getty Center commercial & YouTube movie stops playing after 2 seconds …

2008-09-16T23:13:00.001+01:00

On the fwa theatre I found this great commercial for Getty Center labeled “Heads”.

Strangely enough this is just half the blog post cause on my newly installed Chrome browser it just didn’t want to play, after 2 seconds it just stopped running while it worked perfectly in IE. It seemed as if I found my first real Chrome bug until I began to search for a solution. It actually appeared to be a problem with the flash player and not the browser itself. The solution that I found was to install Flash Player 10 release candidate and uninstall the current version 9. Below you’ll find the steps that I needed to do to complete the job.

1. Uninstall version 9, you’ll find the uninstaller on this page you have to select the “Windows—Plugin-based browsers”

2. Close and restart your browser.

3. Install the flash player 10 from this page, you’ll have to install the “Plugin for Windows”

4. Go to the following page and it should say “You have version 10,0,12,10 installed”

If you’ve followed the 4 previous steps you should be able to enjoy all your favorite YouTube/Dailymotion/… movies again

Technorati Tags: Getty,YouTube,stops playing,2 seconds,flash player,chrome,firefox,install,Flash Player 10 release candidate

Volvo gives the experience of your choice.

2008-09-16T21:39:00.001+01:00

Today I went to the Volvo site to have a look at their offer and what I found their was for me the ultimate “getting to know” experience. The headline says “Find out about our new conditions in the way you feel most comfortable” and indeed this sentence says it all.

You can have a look at their conditions trough an excel file, a word doc, a YouTube Channel, a Facebook page, … . Any way you want they actually got it. It’s all quite simple but again the experience is just great.

Technorati Tags: Volvo,Offers,YouTube,Facebook,excel,word

The Science of Sexy.

2008-09-16T00:20:00.000+01:00

Dita Von Teese will launch a new line for the Wonderbra, to promote this line she created a spot where she looks for the sexiness Gen. You can also have a look at the according site where you’ll find more of the new line.

This woman is really hot cause her commercial goes straight into the viral video chart with after a few days 41,856 views and more than 30 blogposts.

Technorati Tags: Dita Von Teese,Wonderbra,Commercial,Sexiness Gen

Go Miniman Go!

2008-09-14T20:50:00.001+01:00

Lego made this movie for the celebration of the 30th anniversary of the Miniman, It’s really nicely done and quite fun to watch. The also created a corresponding action site where you can find all kinds of fun things.

Technorati Tags: Lego,Miniman,anniversary,Video,Viral

I made the switch.

2008-09-14T20:32:00.001+01:00

After being an unconditional fan from Internet Explorer all along last week I made the switch to Google Chrome. What Firefox never could; Chrome did in a weeks. Why I changed, well quite simple it runs much quicker than IE, when you click on a link it immediately pops up, you don’t have to wait a second. Yes it does have less features and functionalities but for me it does everything I expect from a browser. Let’s see what the next version of IE brings and maybe …

Technorati Tags: Google,Chrome,IE,switch

A second Gates and Seinfeld commercial.

2008-09-14T20:23:00.001+01:00

While I wasn’t really a big fan from the first commercial they made I quite like the second one, it even made me laugh a few times.

Technorati Tags: Microsoft,Commercial,Bill Gates,Jerry Seinfeld

Burger king Joe

2008-09-10T08:36:00.008+01:00

Really nice vecto for Burger king...

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Art Director / Illustrator: Diya Ajit
Copywriter: Kris Richardson
Published: September 2008

Via

A new Microsoft spot.

2008-09-08T00:34:00.000+01:00

I’ve now looked at it 3 times and I still don’t know if I like it or not. One thing is sure everybody seems to have an opinion about the new spot from Microsoft starring Bill Gates and Jerry Seinfeld.

Technorati Tags: Commercial,Microsoft,Bill Gates,Jerry Seinfeld

Quite busy at Google labs.

2008-09-04T23:28:00.001+01:00

After the whole Chrome launch from Google there was around the same period another launch which I was expecting for quite some time, namely the launch of Picasa 3 and the new Picasa Web Album.

First I installed the Picasa Web Album which had many new features but one seems special at first sight, the picture preview which runs smooth as hell and looks good.

Other features like the print screen, the movies and other stuff are more updates but still usefully.

Much more impressive are the name tags, on your web album you can easily tag all the persons that are on your pictures. You just activate the feature, it scans trough all your pictures and everybody is almost immediately recognized, one last check and tagging and it’s done. You can now browse trough your pictures with just a name and when you hover over a picture you can see the nick names on the picture. Again really impressive work from Google Labs, they keep on surprising me …

One thing I can say, if you got lots of pictures and you want an easy way of looking at them, categorizing them and even create a web album, I can only say one thing. Just install it and you’ll see you won’t be able to work without it anymore.

Technorati Tags: picasa,3,name tagging,pictures,categorisation,preview,google

Must drink more milk.

2008-09-04T00:47:00.000+01:00

The BC Dairy Foundation released a whole set of commercials / virals to show the consequences of not drinking enough milk. They seem to do just great stuff, after Get the Glass to promote the milk consumption in California now we got these commercials.

Actually just lay back and enjoy, as they are one by one great idea’s and a superb visual roll out.

I just posted my 2 favorite once, you can have a look at all of them on their YouTube Channel.

Technorati Tags: Commercial,Viral,Milk,BC Dairy Foundation,must drink more milk

A car commercial without a car?!?

2008-09-04T00:21:00.000+01:00

I guess this has to be the first commercial where they want to promote a car without ever showing it, but if you’re a guy what’s not to like about this commercial.

Technorati Tags: Seat,Car,Commercial,girls

The story behind Google Chrome.

2008-09-04T00:10:00.000+01:00

If you want to see a video instead of a comic book you can have a look at the following explanation about Google Chrome.

I’m still using it but didn’t put it as my preferred browser all though I’m close to doing so as I think everything is really fluent and It’s just what I need as functionality, nothing more … nothing less.

Technorati Tags: Google,Browser,Chrome

Google Chrome.

2008-09-02T20:43:00.001+01:00

After I guess what was "a well deserved" holiday, back to business and what a start Google launched a browser, Google Chrome and of course I had to install this immediately to see that I liked what I saw.

The install on my Vista system had a little glitch, when I tried to click on "Accept and Install" button in my IE 7 I had ... nothing except an error, anyway I started everything over on my Mozilla Firefox browser it went all really fluently and all my settings where immediately imported from IE.

After the install, the usability here again I like what I got there, the navigation, the buttons, the few menu items, everything is really clean and smooth, I also like the fact that you got an immediate preview of the last sites you visited. I'll be most definitely be using it the next few days and I'll give you my thoughts about it as now I didn't experience it completely I just ran a little test that was quite satisfactory but ... let's see. The big question is will I put Google Chrome as my default browser?

If you want to know more about the birth, philosophy and technology of Google Chrome you can have a look at their comic book.

Technorati Tags: Google,Chrome,Browser,Internet explorer,IE

ANPE Pixel art

2008-08-28T06:37:00.003+01:00

Very nice... (Pixel art... not the ANPE...)

Advertising Agency: TBWA\CORPORATE, Boulogne Billancourt, France
Executive Creative Director: Jean-Charles Davin
Art Director: Thibaut Vieville
Copywriter: Hugo Vella
Illustrator: Guillaume Plantevin
Published: March 2008

VIA

Life moves with Ducab

2008-08-28T06:32:00.003+01:00

Advertising Agency: Intermarkets, Dubai, UAE
Creative Director: Ian Rowland Gerry
Copywriter: Siddhartha Banerjee
Art Director: Prem Rajan
Illustrator: Babar Azeem, Javed Siddiqui
Photographer: Joe Sassine
Model maker: Ashok & Co

VIA

Rock'n'Roll attitude

2008-08-21T18:20:00.005+01:00

Rock 'n' fries...

Advertising Agency: Taterka Comunicações, São Paulo, Brazil 

Creative Director / Copywriter: Rodrigo Vezzá 

Art Director: Luciano Honda 

Photographer: Arnaldo Pappalardo Published: July 2008

Via

Safe sex

2008-08-17T08:07:00.003+01:00

Use condom...

By Y&R, Argentina

Via

Blog Olympics, relay ...

2008-08-13T16:35:00.001+01:00

I received a blog relay stick from Communicatiemannen, thanks guy's. but now I got to pass it on to some other bloggers in my blogroll (It has been on my todo list for quite some time to create one but now I'll definitely have to do it).

So my list of 7 blogs to pass the stick to are:

Technorati Tags: chainblogging,kettingbloggen,linklove,blog olympics,blogroll,communicatiemannen

Mixed with a rabbit

2008-08-13T06:32:00.003+01:00

A cooking post: Very nice mixer...

via

Open until midnight

2008-08-13T06:23:00.003+01:00

New schedules for Al-Ain zoo... The monkeys are happy...

Advertising Agency: Bates PanGulf Dubai, UAE

via

Unemployment

2008-08-13T06:13:00.008+01:00

Durex is extra safe and the storks are looking for a new job...

Agency: DDB New Zealand

Executive Creative Director: Toby Talbot
Senior Art Director: Dave Brady
Art Director: James Tucker
Copywriter: Simon Vickers
Country: New Zealand

Via

Danny the dog

2008-08-12T06:22:00.007+01:00

The RSPCA's vision is to work for a world in which all humans respect and live in harmony with all other members of the animal kingdom.

"Animals can't protect themselves"

Created by 303

More Football

2008-08-12T06:12:00.005+01:00

ESPN, Fox sports and Tjc sports for more football...

Advertising Agency: Publicis Impetu , Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban Barreiro
Art Director: Joaquín Rodríguez Frau
Copywriters: Germán La Gamma, Roberto Genta
Published: July 2008

"Champignons de Paris"

2008-08-12T06:07:00.005+01:00

Paris Mushrooms, it's definitely in your mouth that they're the happiest

Advertising Agency: DDB Toulouse, France
Creative Director: Philippe Domenech
Art Directors / Copywriters: Jean-Marie Boillot, Nordine Benama
Published: July 2008

Boobs attack!

2008-08-12T06:03:00.005+01:00

Wonderbra effect...

Advertising Agency: Publicis Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Directors: Nico Jünger, Stefan Leick
Art Director: Hendrik Frey
Photographers: Johannes Krzeslack, Marischa Altenheim
Account Supervisor: Christina Freitag

Brothers and sisters

2008-08-12T05:55:00.004+01:00

"In 1994, we made an X for democracy and peace, not xenophobia. Let's respect our african brothers and sisters."

Advertising Agency: BBDO Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Quentin Arendse
Copywriter: Hilton Mashonga
Photographer: Barry White
Published: May 2008

China plays games with human rights!

2008-08-11T08:50:00.001+01:00

The Olympics have started but let's all think one second about the fact that the human rights are far from being respected in the country of the rising sun!

Ad Agency: EURO RSCG Zurich
Client: Tibetan Youth Association Europe

Technorati Tags: Olympics,Beijing 2008 Olympic Games,human rights,Tibet

Sexy Heinz

2008-08-11T07:54:00.007+01:00

Heinz is so sexy...

Created by Beefactory (Brussels Belgium)

Unicorn

2008-08-09T07:32:00.005+01:00

10 reasons it would rule to date a unicorn...

Pure viral, pure joke, pure concept, pure freestyle.

Perfect!

Same concept exists with tyrannosaurus Rex...

Created by Matthew Imman for Mingle2

Subway is pleasant

2008-08-09T07:26:00.005+01:00

It's really pleasant to have music with you when you take the subway...

Sony illustrates this realily with this good concept.

Created by SAATCHY & SAATCHY

Impossible is nothing

2008-08-09T07:20:00.002+01:00

Really nice concept for Adidas.

Mix between draw and pictures, color and black and white is superb!

Created by TBWA

A question of security

2008-08-09T07:13:00.003+01:00

The MVA Fund is a statutory Fund established shortly after Independence in 1990 by Act of Parliament. Its main objective is to compensate certain motor vehicle accident victims or the dependents of people killed in road accidents.

This campaign is really funny but show us how it will be dangerous to neglect security...

Created by YDA

Five epic contest

2008-08-09T07:05:00.002+01:00

Sky sport prepairs the new season...

Created by Brothers and sisters, UK

Go Places With iCity

2008-08-09T06:55:00.003+01:00

iPod, another way to discover the world...

Created by Paragon Marketing (Kuwait)

Olympic medals.

2008-08-08T13:22:00.001+01:00

The Times produced an overview in map form over the past Olympic years with the number of medals each country won. I guess Belgium isn't that good but there seems to be worse ;-)

via: Bnox

Technorati Tags: Olympics,medals,map,Times

Live streaming of the Olympics.

2008-08-08T13:10:00.000+01:00

If you want to see the live coverage of the ceremony of the Olympics in Belgium you'll have to search hard course for many countries their local sports channel does a streaming but only for the inhabitants for the country. In Belgium the best way to watch this live streaming is without any doubt Zattoo. Zattoo is and I quote from their site "Zattoo is real TV on your PC– and it’s absolutely free. It's the football game as you chat, the news as you email, and your favorite soap as you pay your bills. Zattoo is also TV when you don't have a TV - it's the channels you want, when you want, where you want.".

If it's not to late when you read this enjoy if not it's anyway a nice tool to watch TV on your computer, you got the Dutch channel VT4 but the one you need for the Olympics is La Une.

Technorati Tags: Live streaming,Olympics,Beijing 2008 Olympic Games,zattoo,tv,vt4,La Une

The Social Metropolis.

2008-08-07T13:06:00.001+01:00

Go Viral published a book called "The Social Metropolis" where and I quote "By visiting the Social Metropolis you will learn about the evolution of people, media, and technology.
In addition, you will gain insights into the trends that are shaping the future, understand the key challenges, and tackle issues that so far have gone unaddressed. In short, you will learn how to navigate the Social Metropolis."

It’s a book full of really nice ideas, concepts and cases in order to give you an overview of how the people interact with the possibilities and technologies of the net, so if you got some time it’s a must reader. You can have a look at the flash version trough http://www.goviral.com/book_2008 you can also download it on http://www.goviral.com/orderBook.php.

via: Adverblog

Technorati Tags: Social Metropolis,Go Viral,Cases,Social,Media,Marketing

Paris for president!!

2008-08-07T00:06:00.000+01:00

Below you can watch a video featuring Paris herself which is a again another response on the celeb video of John McCain.

Great video but what's all about the fact that these videos and all the copies seem to disappear form YouTube they all seem to get banned and deleted. Could anybody explain why this kind of things happen with just a fun video??

Technorati Tags: Paris Hilton,McCain,Obama,Paris for President,dissapear,YouTube

Climate change

2008-08-05T09:01:00.005+01:00

Climate change starts here

Created by Imagine, Amsterdam, Netherlands

weight evolution

2008-08-05T08:54:00.007+01:00

Del Mar medical Spa, expert weigh loss programs

Created by Propaganda, Bucharest, Romania

Nice city

2008-08-05T05:58:00.003+01:00

Let's keep the city nice. Use the trash can...

Mac Donald give us some lessons of cleanliness... (oh oh oh)

Agency: DDB

YouTube and video annotations.

2008-08-01T06:14:00.000+01:00

A new technology in YouTube are video Annotations, Video annotations are a new way for you to add interactive commentary onto your videos!

You control what the annotations say, where they appear on the video, and when they appear and disappear. You can even link from an annotation to another YouTube Video, Channel, or Search result.

The first good commercial use I've seen with video annotations is the new campaign for Samsung called "Follow your Instinct" next to a nice site they created a viral video campaign based on those annotations where depending on the choice you make you go into another direction in the movie.

You'll find the first one below, never the less if you want to use the annotations you'll have to go to YouTube as they don't work when integrated.

Technorati Tags: Video,Annotations,YouTube,Samsung,Sprint

Leave Barack alone!!

2008-08-01T01:14:00.000+01:00

In a response to a John McCain video where he compares Barack Obama to a star, the site Slate V imagines a viral video backlash featuring Chris Crocker and I guess we all remember him from the Leave Britney alone video.

Technorati Tags: Viral video,Barack Obama,Chris Crocker,Leave Britney alone

An anthropological introduction to YouTube.

2008-08-01T00:15:00.000+01:00

Michael Wesh an Assistant Professor of Cultural Anthropology of the Kansas State University did a presentation that focuses on the anthropology, the behavior and the culture that YouTube is enabling. It's also the person that created the video about "Web 2.0 ... linking people" about a year ago. It's just a great video and a must see to understand what every body moves to get on YouTube and how Youtube works.

Via: experiencecurve

Technorati Tags: Anthropology,Study,YouTube,Michael Wesh

Coke we8.

2008-07-30T06:40:00.000+01:00

For their promotion around the Beijing 2008 Olympic Games Coke launched a new site to unite the east and the west, and interpret ideas and passions that unite us, every experience turns around on of the 8 themes, like Human collaboration, uplifting moments, global harmony, ....

To accomplish this they took 8 artists from the east and 8 musicians from the west and brought everything together.

On one hand you got a design experience where you'll be able to get the bottle specially designed and you can download the wallpaper from the east and on the other hand you got a musical experience where you can not only listen but download the full album from all the musicians that participated to the project. From every artist you can also see a little introduction movie and their description.

And if you want to go one step further you can design your own bottle and submit it.

This site brings a real Coke experience like it should be it's all really nicely designed site, everything runs smooth and the features that you get (like the download of the full album)are more than good, I'm a fan.

Technorati Tags: Coca Cola,We8,artists,muscisians,east,west,unite,free mp3 album,coke experience

The Muppets go Viral.

2008-07-29T12:58:00.001+01:00

You saw the post some weeks ago about the Sam The Eagle, I thought it was a campaign for the 4th of July, well not really it's actually a viral campaign to launch their new show called Studio DC on Disney Channel. At the moment the Muppets are launching their viral assault cause at the moment a numerous amount of Muppet characters have their YouTube channel Beaker, The Great Gonzo, Statler & Waldorf, The Swedish Chef and the start Sam The Eagle. It's a nice way to promote such a show, some viral's that hover around on the net seem to really do the trick as I've seen Sam the Eagle shown up in the Viral Video Chart but also Ode To Joy from Beaker and 1.5 million views in 2 weeks is far from bad.

Some examples of my favorite chars Statler & Waldorf.

Technorati Tags: Muppets,YouTube channel,Virals

Axe Skin on Skin.

2008-07-29T06:20:00.000+01:00

I stumbled upon a new site for Axe shower gel called Axe Skin on Skin action, the site looks nice, there are some funny movies (the music is really disturbing).

But the main attraction is the pillow fight, where you can create your avatar and challenge other visitors that come to the site. Everything looked really good till that moment, the problem was I stayed on the site for more than an hour (cause the pillow widget doesn't seem to work) but had no visitor at all or if I had one and challenged him there was no response so I didn't have one fight which was kind of a bummer...

I also had to do more than one trial to subscribe as the system wasn't really stable and even after I subscribed most of the features and possibilities where not even available.

Bottom line for me it was not really a satisfying web experience, I don't know if the site is still in Beta but this definitely doesn't meet Axe campaign standards.

Technorati Tags: Axe,shower gel,pillow fight,skin on skin

The Waldo ultimatum.

2008-07-28T06:39:00.000+01:00

Just a funny spoof with Waldo on the Bourne Ultimatum.

See more funny videos at Funny or Die

Technorati Tags: Waldo,Bourne Ultimatum,Video

BBC Sport's Olympics 2008 Monkey movie

2008-07-25T13:54:00.001+01:00

Damn the BBC is making some good stuff BBC Sport's marketing campaign and titles for the forthcoming Olympic Games are based upon the traditional Chinese folklore 'Journey to the West'... Pretty nice material.

Technorati Tags: BBC Sports,Olympics,Monkey,movie,viral

China VS Amnesty international again...

2008-07-25T09:28:00.004+01:00

Stop the world record of executions...

Agency: DDB

An impressive promo.

2008-07-25T06:22:00.000+01:00

The BBC is going to do a series around Saddam Hussein and his family, to promote it the launched the promo below. The quality of the promo is really stunning such a great work for an announcement, just judge by yourselves.

via: Adverblog

Technorati Tags: Promo,BBC,Saddam Hussein,serie

Pimp your bottle.

2008-07-25T06:15:00.000+01:00

Heineken launched a new site where you can create and order your own designed 6-pack. Everything is nicely designed and the user interface is easy to use so it all looks very neath.

never the less they are for sure not the first once that came up with such a concept. My company created some time ago a Site for the Belgian beer brand Vedett (a well known person translated in English) where you could upload your picture, the members would vote for it and every month the winners received their 6 pack with their image printed upon. It wasn't and isn't as nice as the Heineken site but the whole concept was there. Anyway the site looks really good and the concept is still a great.

Technorati Tags: Heineken,pimp,design,bottle,Vedett,beer

Foundation Abbé Pierre: rock 'n' roll attitude

2008-07-23T10:00:00.003+01:00

What if Rock could help the homeless?

Advertising Agency: BDDP & Fils, Paris, France

Creative Director: Guillaume Chifflot

Art Director: David Derouet

Copywriter: Emmanuel de Dieuleveult

Art Buyers: Marie Ferrara, Elise Kubler

Photographer: Roberto Badin

Retouching: Christophe Huet@Asile

Stylist: Carole Grégoris

Do you want to IM me now??

2008-07-23T06:54:00.000+01:00

Apparently this is not really new but I just found a pretty nice tool on the liveside.net blog to communicate with your customers/friends or readers in a pretty easy way. As pretty much everyone I know has Windows Live messenger installed and is using it (or at least it stays open) the whole day this is really a nice tool to communicate immediately with about everyone that visits your side or any other application online. What an easy way to set up a helpdesk for example.

Anyway if you want to send me a message, go ahead, I'll be more than happy to respond.

Technorati Tags: Windows Live Messenger,Communication,IM,helpdesk

Heineken Suicide Spoof.

2008-07-23T06:31:00.000+01:00

A couple of days ago I posted 2 new commercials from Heineken, I don't know who created this spoof but if you thought the first one was shocking just have a look at this.

I just love the controversy of it ...

He really should have taken Heineken.

via: IA

Technorati Tags: Spoof,Heineken,Grolsh,Suicide,viral video

What the f**k is Social Media.

2008-07-22T12:57:00.000+01:00

Great presentation by Marta Kagan about Social Media Marketing.

What The F**K is Social Media?

view presentation (tags: socialmediamarketing marketing web2.0 socialmedia)

Technorati Tags: Social Media,Marta Kagan,web 2.0,online,marketing

Agency life ...

2008-07-22T12:51:00.000+01:00

What if there were no stop signs... and a major corporation was charged with inventing one? Or another story about how we can suffer in the advertising business ... anyway great and funny stuff we live day by day by ...

Via: Buzzing Bees

Technorati Tags: Stop,advertising,agency,Sign

Heineken again

2008-07-22T08:01:00.008+01:00

Heineken for a fresher world

Here is another kind of good concept...

Created by Publicis Conseil (Paris - France)

Time traveling

2008-07-21T07:59:00.005+01:00

In June, ESPN relive the greatest finals of the french cup from 1975 to 1992.

"Do you want to try Mac Fly? "

Idea and design are really nice...

Created by Hemisphere droit (France)

Paint .NET an alternative for Photoshop.

2008-07-20T18:11:00.001+01:00

Some time ago I had to search for an alternative for Photoshop, my basic use of Photoshop couldn't really be worth the cost of a license. For a graphical designer there isn't really an alternative worth while for Photoshop but for a basic user that just wants to have a look and validate PSD files or just do some basic changes there has to be an alternative. While I was looking for one that suited my needs I stumbled upon Paint .NET that did all the basic stuff I needed to do with images except one important thing it couldn't open those darn PSD files that I get from the graphical designers. Happily I quickly found plug in that did exactly this. I've been working since about 3 months now with Paint .Net and I'm a happy user, I found an alternative for Photoshop and even more important it's totally free which is also an important advantage.

Technorati Tags: Alternative,Photoshop,Paint .NET,Plug In,PSD

In An Absolut World By Kanye West.

2008-07-20T10:37:00.001+01:00

Absolut vodka launched a series of viral commercials starring Kanye west, I like the absolute concept and the commercials are one by one superb at the moment. The first one to tease everyone looks like a trashy commercial for a stupid product the next one is more a clubby moment about the Kanye product.

The idea behind it is that everyone is visionary and that the everyone's idea could be realized in an Absolut world, so they also created an according site which is also really worth a look and you can also look at the uploaded visions on their YouTube channel or visit the blog.

Anyway these vodka brands have always so smashing ideas and concepts.

Technorati Tags: Absolut Vodka,viral video,Kanye West,blog,site,youtube channel,absolut world,visions

Chupa Chups, moving your world.

2008-07-20T10:15:00.001+01:00

For his 50th anniversary Chupa Chups launched a superb animation over the past 50 years of history going from the Lolling stones, Star wars, Apple, Pac Man, Back to the future to the Spice Girls, Forest Gump and Harry Potter.

The animation is really appealing only too bad they didn't have a look at the rest of the site for example the products leads me to a site that doesn't even want to load.

Technorati Tags: Chupa Chups,50th aniversary,flash animation,history

Fuck it.

2008-07-11T07:12:00.001+01:00

Heineken launches a new campaign with the baseline "Fuck it", yesterday it was a day that wanted to hang himself today it's a guy's girlfriend cheating on him. Pretty daring from Heineken but really nice.

Via IA

Technorati Tags: Heineken,advertising,commercial,hanging,cheating

Anti-handshake

2008-07-11T06:32:00.004+01:00

Olympus presents the extrem anti-handshake system...

created by Turn creative

Rubik's Cube

2008-07-10T12:47:00.006+01:00

Sometimes the solution is really long to find...

25 years and still going...

Created by DDB New zeland

Lively is live.

2008-07-10T06:34:00.000+01:00

Google launched a Second Live clone/revival called Lively (it's released in Beta phase), the nice thing about it is that you can integrate it about everywhere and you don't need an incredible install and update procedure, it's all extremely light.

I wondered around in some worlds and at the moment the only thing I can say is that it takes a lot of time to load but once you're in it isn't that difficult and quite user friendly. I can imagine that you can easily use this for marketing purposes as an added possibility to communicate with your audience. The great thing about this (as you may see below if you installed the plugin) is that you can just copy your room and put it on your site.

Again a nice piece of technology and skill from the Google House but we'll see if it's one that will last or will just go the same way as it's predecessor.

Technorati Tags: Google,Lively,Second Live

Creative possibilities with a limited amount of space.

2008-07-08T12:56:00.001+01:00

I know it's not the first time that I'm writing about the fact that we should be more creative with banners but once and a while I stumble upon such a great example of creativity with this limited amount of space that's it's definitely worth showing. This one is from Dove, and it's just great, idea, execution, everything is a perfect fit.

Via: bannerblog

Technorati Tags: Dove,bannering

Creative Juice??!!??

2008-07-08T06:09:00.000+01:00

Behind the scenes tour of of an award-winning creative farm, juicing process and distribution in South West England.

Great movie to promote dShed, Watershed’s (Watershed Media Centre is at the heart of Bristol UK; promoting creativity, innovation and talent.) online showcase of digital creativity being produced in the South West of England and beyond. dShed provides a publishing platform for artists, media producers and communities and a space to view, explore, create, learn, discuss and debate about creative digital media and culture.

Via. Crossthebreeze

Technorati Tags: Creative Juice,South West England,dShed,Watershed,Movie

Roger Federer and Nike.

2008-07-07T12:28:00.000+01:00

Maybe he lost against Rafael Nadal yesterday in an epic match but he sure did make a great commercial for Nike.

hat tip to: IA

Technorati Tags: Roger Federer,Nike,Commercial

Stars & Stripes FOREVER!

2008-07-07T05:31:00.000+01:00

This brings back some memories, a special from the Muppets for the 4th of July.

Technorati Tags: 4th of July,Muppets,stars and stripes

The viral power of the Internet.

2008-07-07T05:20:00.000+01:00

What’s the viral power of the Internet? Well you start with something and all of the sudden hundreds of people are doing the same thing and sometimes it’s what you intended them to do but sometimes it just pops out of nowhere and creates the perfect marketing campaign.

The perfect example viral behavior is the latest commercial from Discovery channel called “I love the whole world”.

I guess when they launched their new commercial nobody would have expected to unleash such a mania on the Internet. Still if you have a look at YouTube you’ll notice that the whole gamers community copied the concept and made it their own going from Halo 3 to the Simpsons to final fantasy and even a gamers compilation (one well worth to have a look at ).

Sometimes is the viral seeding really intended; I guess everybody knows by now the guy that backflips into his jeans, nobody did put a brand on this viral video but it was totally intended as a viral campaign from Levis. Still a good one but it wasn’t just a bunch of guys enjoying themselves it was a well thought marketing concept.

The best way to check viral video campaigns is the http://www.viralvideochart.com/, be sure that if your campaign pops up in here you got a successful campaign.

Technorati Tags: Viral Video,Viral Marketing,Discovery Channel,I love the whole world

Mentos, Kissfight.

2008-07-07T05:04:00.000+01:00

Another work of art from North Kingdom, for their client Mentos they created a site called kissfight in which you need to kiss your opponent in a mortal combat style.

After projects like get the Glass and the Coke Zero Game the Swedish agency North Kingdom has another his, the site created for Mentos, kissfight. This is a great example of video and game combined and flawlessly executed. The brand Mentos itself is also on an Internet vibe cause after their Kiss Cam movie this is now the second interactive project that is well worth a look.

Technorati Tags: Mentos,Kiss Cam,Kissfight,advergame,North Kingdom

So sexy

2008-07-04T09:25:00.006+01:00

I want to mix your bikini with Magimix XL...

Created by Grey agency, Tel Aviv

Happy Pekin 2008

2008-07-03T09:06:00.008+01:00

Amnesty International loves JO...

"After the Olympic Games, The fight for human rights must go on..."

Created by TBWA

Great commercial from Philips.

2008-06-30T13:37:00.000+01:00

I found this great commercial from Philips for their Philishave Satinelle. You really got to dare to use the shemale subject in your commercials but I think it turns out really great, congrats Philips.

Hat tip to: Cut the Crab

Technorati Tags: Shemale,philips,philishave,commercial,youtube

Levis rocks the viral video world.

2008-06-27T06:00:00.000+01:00

After the guy that backflips into his jeans we now got the guy that fills his jeans with Helium and flies, whether it's real or not doesn't really matter but I'm sure that in a few days we will see some other guy's that try to do the same a bit like the backflip viral where you saw numerous people trying the same. I really like the home made viral where you actually don't know from who it is and where the brand isn't really everywhere ... great work from Levis.

Technorati Tags: Viral marketing,Video,levis,backflip,helium,jeans

Spain won from Russia yesterday.

2008-06-27T05:50:00.000+01:00

Buy now we all know it Spain plays the semi finals in the Euro 2008, but some time ago NikeFootball released this viral on the Spanish football team, it's really a great movie on the magnificent five of the Spanish team.

Technorati Tags: Spanish team,football,nike,next level,euro 2008

Great Anti-Tobacco campaign.

2008-06-27T05:37:00.000+01:00

The combination games and real life has been done before by numerous amount of brands but this one is really original it's created for the Anti-Tobacco lobby of Florida.

They also got some rather funny and original tools like the social community tool Qwitter, a great comic book and a tool called Smokifier which shows the harmfully effects of smoking. The least you can say is that they are really committed to make everybody stop smoking.

Technorati Tags: tobacco free florida,Qwitter,viral video,Anti-Tobacco Ad,Video Game,Comic Book

World's first rotating Skyscraper.

2008-06-27T05:25:00.000+01:00

Normally the only thing I talk about here is e-marketing but this one is about "architecture", in Belgium you can read everywhere about this new building they are going to create in Dubai, namely the first rotating skyscraper, I must be honest virtually it all looks more than impressive now let's hope that in the real world it's all stable and possible.

Technorati Tags: Rotating skyscraper,architecture,youtube

Where the Hell is Matt?

2008-06-27T05:13:00.000+01:00

Some guy's have all the luck I guess, it's a funny story about a guy that made a trip with his palls, did some stupid things before a camera, put the movie on YouTube and from there on the story began for him. Some serious sponsored traveling time sponsored by a gum brand STRIDEgum. What's also behind all that are the marketing/brand visibility result, on his last video he has more than 13 millions of views, 2500 blog posts and 42000 comments I guess that's more than well spend money for STRIDE gum with a project that at first glance has nothing to do with their business or brand. You can have a look at his adventures on http://www.wherethehellismatt.com/?fbid=BZ72Eq, but first just enjoy this great idea and clips.

His first trip.

His second trip.

Technorati Tags: Stride,where the hell is matt,youtube,viral,brand visibility

Our Philadelphia, Divinea action.

2008-06-11T11:15:00.001+01:00

A few weeks ago we (the JWT Group in Belgium) created a really nice real 360° campaign for the Philadelphia (Kraft) Brand. I won't explain very much as the movie is self explanatory but it was all created for the 30th anniversary of Philadelphia, for this occasion we created the Divinea event. The outcome of the whole action turned out great and the whole campaign became a real success story.

Technorati Tags: Philadelphia,Divinea,JWT,Tagora,360,case

The iPhone in Belgium? Where, When, How????

2008-06-11T05:44:00.000+01:00

What's all that about ... ok although I'm not really an apple fan I'm the first person to admit that the iPhone is really somehow a functional marvel with some advantages over most of his competitors and with the new iPhone some of his problems are resolved and of course with a prize drop of 200$ it all becomes a really interesting alternative for my blackberry. So first thing I did after the announcement of Steve Jobs is have a look on the apple site when this would all be "legally" available in Belgium. Yeah, happy happy joy joy, the 11th of July the iPhone becomes available ...

NOOOOT, A few hours later is was all gone no more Belgium in the list (on the .com site you can still have a look that Belgium was in the list).

To whom do we own this great intervention? well I guess as Mobistar(Orange) would be the provider launching the iPhone in Belgium we have to own this to him. I mean why is it again the Belgian Market that has to cope with the delay, if it's possible on any other Market in Europe why not in Belgium???? Anyway at this moment in Belgium we don't know when we can get one and at which price ....

The only thing that rests us here is just enjoy the new commercial :-(

Technorati Tags: Apple,iPhone,3G,Belgium,Mobistar,Orange

Inspiration, anyone? The final Cut.

2008-06-10T05:39:00.000+01:00

The final movie has been release but whereas the first movie was a means to communicate the second is "only" a trigger to join the conversation and talk about the Inspiration that everybody drives in our line of business. The purpose of the site http://getinspiredhere.net/ is to drive the inspiration for different audiences, going from developers to marketing people and to really grasp and get as much idea's and possibilities in one site. Anyway I'll be following closely those RSS feeds. For now just enjoy the movie which is really again what lives in about every agency.

Technorati Tags: Inspiration anyone,getinspiredhere,Microsoft advertising

Young Hillary Clinton.

2008-06-06T06:34:00.000+01:00

I found this one on the Viral Video Chart and well worth sharing with you. Is this the first time Hillary Clinton has refused to drop out of a race? Never before seen footage of a Young Hillary Clinton and Barack Obama. It's created by the guys from http://www.60frames.com/

Technorati Tags: Young Hillary Clinton,Barack Obama,Viral,video