A great campaign from eBay.

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eBay does a really cool campaign for unwanted gifts, and as everybody will get some this time a year again a scoring campaign.

Here is the first movie, you can watch the 2 others on http://www.unwantedgift.be/.

Time's person of the year

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For the fourth time in history the Time magazine chose not a person but a group of people. And it's YOU all the persons that contribute to the digital age, every person that posts a film on YouTube has an own blog or has contributed to Wikipedia, … The user generated content is king and I guess everybody knows it now.

http://www.molblog.nl/online/4219/fromfeed (NL, Molblog)
www.time.com (EN, Time)

MarketingLive Stephan Fellinger

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The guy is online marketing person of the year in the Netherlands and he's definitely not afraid of kicking some Buts. I like the tone of his speech and he’s right about most of the things he says. But judge by yourself, sorry it’s a Dutch article.

http://www.molblog.nl/marketing/4205/fromfeed (nl, Molblog)

A new site for the Microsoft Digital Advertising Solutions department

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The Microsoft Digital Advertising Solutions division from Microsoft Belux has a new site and if you never been there it's definitely a place to go as they now have even more content and the cases they explain their are very interesting.

http://advertising.microsoft.com/belux/nl/Startpagina

A search engine expert.

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An article form the search engine expert Mike Grehan, if you’re interested in SEO this is a really good article.
http://www.itcommercie.nl/ (nl)

The future is looking bright.

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I see the same evolution in all the country's around us so I guess for Belgium too the future is getting bright for the online advertising.

http://www.nytimes.com/2006/12/04/technology/04adcol.html?ex=1322888400&en=05b0dcf2bba31217&ei=5088&partner=rssnyt&emc=rss (en)

http://www.marketingonline.nl/nieuws/ModuleItem48061.html (nl)

RSS feed or not.

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I'm myself a huge fan of RSS feeds. I think they make my life much more easy and the offer me the content that I like when I like it. But I guess I'm not always the target of those feeds. Here is a little point of view about RSS feeds (likes or dislikes, traffic bringer to the site or the contrary, ....)

http://www.marketingfacts.nl/berichten/20061201_het_rss_dilemma/ (nl)

Sometimes the idea pays off.

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For all my colleagues in the graphical department that tell that "it's always the client that decides". Here is a proof of the contrary, if you got a good idea sometimes it pays off and the client likes it.

http://blog.luon.com/dblog/articolo.asp?articolo=255