Neckermann one of the largest mail-order businesses did more sales online previous month than trough any other way.
Funny thing last week we had a search engine specialist telling us that the metatags where not so important anymore, one week later I read the following.
I guess it's all about reading and remaining up to speed with the latest news cause everything changes from one day to another.
It's just a must read article if you start with a viral campaign with lots of examples, just fun to read and good to know.
Some new Mac vs. PC ads just saw the daylight today, I'm more of a Microsoft/PC guy but still I think they are pretty funny.
PWC did their annual "Entertainment and Media Outlook 2006" for the internet business you will find a resume of their publication on Marketing facts. If you’re interested in other area's you should really go to their site.
It seems to be hard for marketeers to calculate the ROI on email campaigns well this tool helps quite a lot (easy to use and very visual) and the article underneath helps with the explanation.
I really like what this guy is doing and if that's no Digital Art than I don't know what is, but just take a look by yourself.
Islands of consciousness (My favorite)
One of my clients is a tobacco company, he warned me at least 2 years ago that this was going to happen, first tobacco ads, than alcohol ads and now food what’s next …
The consumer says what the producer creates.
Online communities as a communication tool.
These must be the greatest results for an online campaign that I have ever seen going from a prospect list from about 16.000 to a prospect list of 450.000 members.
The campaign: http://www.adverblog.com/archives/002721.htm
The results: http://www.marketingonline.nl/nieuws/ModuleItem47753.html (nl)
Just an interesting piece of information:
(the post in dutch)
(The original message)
Here you got the profile of a european blogger:
I know these adds are not very new anymore but I just wanted to put them on my blog cause here again I find them reaaaaaaly great and on Belgian TV you only see a part which I find really pity. It's kind of my tribute to a superb piece of advertising.
I really think this is a great Add:
It's a superb article where you can read why the marketer does not get to his target if he tries to address the 15 to 29 year olds.
Posted by Kris 12:30
I just read some things this morning that where quite interesting about the interaction of blogs and the value they have for the brands and marketing actions (sorry these are Dutch articles).