Anyone that reads my blog must have seen that we (Tagora) created a game to launch the new Carlsberg Bottle in Belgium. Now the next phase will be a live streaming from La Rocca with the Belgian DJ Dave Lambert on Sunday the 27 April at 22:00 hours where during the stream we'll do an online game with the finalists where we'll pick out the winner of the contest.
Well good news for the Belgian E-marketing, Nightlife Blogger's. We had the idea to invite you to join us during the private party at La Rocca where you'll be able to do some life twittering, blogging or simply some drinking and enjoying the music a get together in another atmosphere as usually during Blogger gatherings.
So if you're interested to join just leave a comment or send me a mail (kris.vanhauwermeiren @ gmail.com) with your details and the name of your blog I'll pass your details to the Marketing Coordinator at Carlsberg and I'll be more than happy to meet you there to PARTY.
Found this video about the future trends in advertising from Leo Burnett (London). Just some topics he's talking about in his video: Mass is back; Community Commerce; Screen Saturation; Gender Reversal; Brand Guardians; IP Idols; The Data Awareness Era; Social Networks Get Real. Next to the fact that the topics are really interesting the way he presents it all make things only better.
If you want more info about this video you can find it in the "more" section of the YouTube page.
Sony did shoot its latest ad for its Digital Imaging range (Alpha, Cybershot and Handycam) on Sunday 9th March 2008. The advert, which will be shot in Miami by creative agency Fallon (the creative team behind the recent Sony Bravia ad Series, Balls, Paint and Play-doh), will show various scenarios in which adults and children play in foam bubbles around the city.
You can find the first teaser on YouTube.
It all looks very promising and I'm looking forward to see the final result.
Today we lost one of the greatest Dutch writers "Hugo Claus" so in memorandum one of quotations.
When they asked him what he thought about dead he started with "Death is like a girl in Black underwear ..." well I guess today she caught up with him.
Posted by Kris 13:50
Category: project management
I found this great page called "The interactive Toolkit for Account Executives" on Advergirl. It's so usefull when defining the absolute mandatory steps trough a project. It's really a must read for every Account, no it should be on their desk at any given moment.
Thanks again Advergirl.
I know I know, been there done that but again the too much work in combination with my little boy that doesn't want to sleep is really not good for my blogging paste so I had to take a little blogger's holiday. Just that you understand here's a picture of the little devil causing it ;-)
Studio Brussel a Belgian Radio Station exists 25 years, to announce this Mortierbrigade created 2 viral's / commercials from 25 march till 1 April they will also change their name to Brudio Strussel, let's see what will happen during this period. Sorry for this one but you really have to speak Dutch and live in Belgium to fully appreciate them.
PS. I noticed that the url www.brudiostrussel.be isn't taken yet I wonder ... what'll happen with it.
Thanks Buzzing Bees.
Yesterday I found on IA the viral video from "The mighty Stavros" and it really cracked me up.
I was immediately teased to go to the site "http://www.theworldismycanvas.com/" and it was definitely from the same level; a site full of integrated video with as star ... of course Stavros.
Actually it's all an action for Nokia's new N82 with a really nice touch.
PS. The MyFace and Interspace ..... sooooo great.
A new plain English movie popped up today namely Twitter in Plain English, I'm a huge fan of this as it explains clearly what those things do so if somebody doesn't understand I just send them the movie and ... well it explains itself.
More of those movies you can find on the Common Craft YouTube group.
Monday Carlsberg launched their new bottle with a big campaign, first step of the campaign where the billboards. Duval Guillaume Antwerp had the idea to stick a numerous amount of those new bottles on a billboard which really should attract the attention.
Based on the billboards concept, we (Tagora) had to create a game to launch the bottle online. First phase of the game will be recruitment campaign where the players have to insert the exact number of bottles that stick on the billboard, they can count online but the purpose is to go and count them on the actual billboard.
After the first phase the 500 first players will have the possibility during a live streaming DJ Set of Dave Lambert to win the big prize meaning a private DJ set and party for 100 of his friends.
Later on I'll give an update on the second phase namely the streaming of the DJ Set where everybody is invited to enjoy the stream but only the 500 winners of the first game will have the chance to win the big prize.
Anyway for us a great start of a new campaign and lots of new stuff that will follow.
I just saw the new commercial from Schweppes and well it made me "slightly" think about a commercial that I already saw in Belgium, namely the one for Telenet a Belgian Internet provider. Their spot is called a Wet fly and you see the burst of a balloon to explain the details of digital TV. The new spot for Schweppes called Burst is exactly the same concept. Judge for yourselves on the images below you couldn't tell one from the other.
Below you'll find the new spot for Schweppes.
Here you can watch the Telenet spot.
I don't know if the creative guys behind the Schweppes spot saw the Telenet commercial but ...
Yesterday I stumbled upon a great initiative from Antwerp FotoMuseum and Getty Images called FACE ON. I immediately liked the site and the idea to allow people to post images on those walls and to see them (maybe) printed in an exhibition. The quote in the "About Face On" said "Everybody is invited to place their work in the exhibition, which is a first for a public photography museum exhibition". So I immediately uploaded a picture in the family section of my kids, it appeared on the wall so till there I was really enthusiastic about it, I event invited some people to come and see the picture. A few hours after I've uploaded and communicated my picture I received a mail with no title and with the message;
Sorry, your picture does not meet the requirements for this exhibition. We have removed the picture from the online exhibition.
I was really bedazzled and of course I asked why my picture had been refused .... but no answer!!!
It's not that I estimate myself to be an absolute top photographer but if you want to make a public exhibit you have to allow people to contribute. What's the use of User Generated content if you ban what they are uploading???
It's really too bad that such a great initiative gets screwed up by the way it works.
Well it's early Tuesday morning but still a nice commercial for Monster.
Earlier this week I talked about the great site Coke Zero created for the German market, well for Brazil they definitely go one step further. First they globally launched the commercials that are all over the net now (see below).
Well in Brazil they created a guerrilla marketing campaign where they use people's tongues as billboard. They give free tongue piercing's with the brand logo, the only thing they have to do afterwards is take a picture with their piercing. you can have a look at those pictures here: http://picasaweb.google.com.br/linguapatrocinada
Anyway I think it's a great idea and it brings guerrilla marketing to an extreme.
hat tip for a colleague of mine but story found on http://www.trendhunter.com.
Google launched an attack on one of the core products from Microsoft Office SharePoint, you can read the full story in "The New York Times". Below you'll find a movie explaining the basic product and features or you can immediately visit http://sites.google.com/.