For their promotion around the Beijing 2008 Olympic Games Coke launched a new site to unite the east and the west, and interpret ideas and passions that unite us, every experience turns around on of the 8 themes, like Human collaboration, uplifting moments, global harmony, ....

To accomplish this they took 8 artists from the east and 8 musicians from the west and brought everything together.

On one hand you got a design experience where you'll be able to get the bottle specially designed and you can download the wallpaper from the east and on the other hand you got a musical experience where you can not only listen but download the full album from all the musicians that participated to the project. From every artist you can also see a little introduction movie and their description.

And if you want to go one step further you can design your own bottle and submit it.

This site brings a real Coke experience like it should be it's all really nicely designed site, everything runs smooth and the features that you get (like the download of the full album)are more than good, I'm a fan.

This article is an absolute must read for every e-marketer and is quite impressive. It's all about the e-marketing campaign that Barack Obama created and the way he reacted to any new situation.

hat tip: Brandopia

Smirnoff just launched a new site and ditto commercial and it all looks great, the atmosphere is icy and cool completely like the image of the brand. Just have a look at the commercial and afterwards at the site it’s really worth it.

Technorati tags: Smirnoff, commercial, New site

Jobat and Adhese profiled my blog as one of the Top Blogs on E-media and marketing, Thanks Guys.

This is a report I found on Marketing online but it originally came from Piper Jaffray, it predicts all the trends the comming years. I found it really intresting so I took the overview completely over, it's a lot to read but still it's all worth reading it.

The report defines user revolution as a major trend that is happening primarily with consumers, who are taking control of content consumption and branding. "The historically passive consumer is changing rapidly, not only becoming more informed and confident about purchase decisions, but also increasingly taking control of the consumption of information and content that used to be distributed by networks, studios, publishers and retailers," said Safa Rashtchy, senior research analyst at Piper Jaffray. "We believe this will cause a significant rise in prominence of the Internet as a major content consumption and marketing medium."

There are 12 key themes discussed in "The User Revolution" report:
1. Global online advertising revenue to reach $81.1 billion by 2011.
2. Communitainment: Internet has increasingly become a principal medium
for community, communication and entertainment -- three areas that
have collided and are impacting each other's growth -- generating a
new type of activity: communitainment. Communitainment is taking time
away from other, traditional, types of content consumption on the
Internet.
3. Usites -- The increasing popular category of user generated sites,
which we are calling Usites, are driving traffic away from other
destinations and pose a challenge to the advertisers and publishers.
4. The Internet is now a mainstream medium: The web is the leading
medium at work and the second leading medium at home behind
television.
5. Internet usage patterns are changing, favoring Usites,
communitainment sites, search, and away from traditional portals.
6. User Generated Brands. The consumers are taking control of content
consumption and branding.
7. Media Fragmentation: Advertisers increasingly will need to buy more
inventory, from nearly all types of media, especially the Internet,
to have the desired impact.
8. The Golden Search: search has become the new portal.
9. Google's dominance is likely to expand, partly fueled by a wide
variety of non-search related products that create a virtuous cycle
of brand affinity for Google.
10. Video ads will be the driver of the next major growth in brand
advertising and getting additional dollars shifted from traditional
media to online.
11. Ad networks are experiencing increased demand due to increasing
Internet fragmentation, desire for more targeted inventory,
increasing usage of networks for branding and increased site
visibility.
12. Agencies are rapidly evolving into more sophisticated,
technology-savvy entities that combine best of breed offerings.

The report also lists the most important companies to watch during this revolution, companies that are likely to benefit most, or be highly impacted by these trends. These companies include: Google (and YouTube), Yahoo!, Disney, News Corp., Time Warner, Microsoft, InterActive, Facebook, Craigslist, Brightcove, Yelp, SINA Corp., Baidu, aQuantive, ValueClick, 24/7 Media, Netflix, Wikipedia, MobiTV, Digg and Hakia.

Originally from: http://www.piperjaffray.com
Found on: http://www.marketingonline.nl