Next to have a great new product (just have a look at the specs, I mean integrated GPS and WLAN, isn't this great or what) they launched a cool new mini-site all around the concept of "Great Pockets". It's all very smooth and in the beginning funny but also the pure presentation of the device is also seamless.
And look what happens when you don't by the Nokia N95.
Found on: http://www.adverblog.com/archives/003004.htm, http://blog.coolz0r.com/2007/03/13/nokia-fashion-fraud/
Showing posts with label Launch. Show all posts
Showing posts with label Launch. Show all posts
A colleague/friend of mine pointed me out to this great campaign to launch the new Mini. The 80's Knight Rider / Starsky & Hutch look and feel sure brought me back. The Episodes are really nice the only downside is that they buffer a lot. Again a great campaign but let's be honest we don't expect anything less from Mini.
PS. My action name is "Kerosine Vavroom", cool isn't it.
The new PSP3 has been launched in Europe by TBWA London with a viral movie and a site http://www.thisisliving.tv/. All very mysterious but we'll watch out for more evolution in the coming days.
Found on: http://www.adverblog.com/archives/002999.htm
Adidas launches one of their biggest campaigns ever with the words 'Impossible is nothing'. Lots of known sports men and woman gave their cooperation to the campaign, names like David Beckham, Gilbert Arenas, ... The site looks so good the story's are really nice everything is very smooth. Again here a really great site, a must see.
Kraft food launches a new site to promote a product called "Easy Mac Cups", the product doesn't really look good but the site is nice. The part that surprises is where they nuke things in the microwave so after the blender we got THE MICROWAVE.
PS. my favorite nuke was definitely ... the eggs.
Found on: http://adweek.blogs.com/adfreak/
Who said simple can't be good. Levis launched for their new Levi's Copper Jeans a new site completely in HTML and guess what it really looks good. The images of the site are really nice and that makes it all so good looking.
Found on: http://www.adverblog.com/archives/002996.htm
It's really all around today you see it in the newspapers, on blogs, over 215 million search results in Google, you find movies on YouTube, there is a wiki about it, .... Yes it's the launch of Windows Vista and it will be noticed. In Belgium they are launching it in the Atomium (a popular place they launched the new Gilette fusion only a few days ago at the same place). With a lot of billboards, a private island and a streaming concert of Pragha Khan it will also be noticed in (slurl) Second Life. Tonight at 23h00 you will be able to follow the concert on http://www.experiencethewow.be (I guess one of the largest live streams in Belgium). Let's hope it's all worth the fuzz.
All the second Life efforts from the Belgian team: http://blog.coolz0r.com
Some Marketing facts: http://www.marketingfacts.nl
Virtual concert on Second Life http://www.dutchcowboys.nl
A story of the launch in: http://www.tijd.be
The story of the launch in the States: http://www.nytimes.com
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