A few weeks ago we (the JWT Group in Belgium) created a really nice real 360° campaign for the Philadelphia (Kraft) Brand. I won't explain very much as the movie is self explanatory but it was all created for the 30th anniversary of Philadelphia, for this occasion we created the Divinea event. The outcome of the whole action turned out great and the whole campaign became a real success story.

Monday Carlsberg launched their new bottle with a big campaign, first step of the campaign where the billboards. Duval Guillaume Antwerp had the idea to stick a numerous amount of those new bottles on a billboard which really should attract the attention.

Based on the billboards concept, we (Tagora) had to create a game to launch the bottle online. First phase of the game will be recruitment campaign where the players have to insert the exact number of bottles that stick on the billboard, they can count online but the purpose is to go and count them on the actual billboard.

After the first phase the 500 first players will have the possibility during a live streaming DJ Set of Dave Lambert to win the big prize meaning a private DJ set and party for 100 of his friends.

Later on I'll give an update on the second phase namely the streaming of the DJ Set where everybody is invited to enjoy the stream but only the 500 winners of the first game will have the chance to win the big prize.

Anyway for us a great start of a new campaign and lots of new stuff that will follow.

Lets start with some big news, the word is out, the WPP group bought a 75 pct stake in Tagora, the agency where I work. I'll give  some more information as soon as I can grasp the details but at the moment that's all I can give, so watch my blog to know about the details.

http://mm.be/nl/news.php?id=857 (sorry in Dutch)

http://uk.biz.yahoo.com/03012008/323/wpp-group-says-unit-buys-75-pct-stake-belgium-s.html 

Earlier this week we (Tagora) launched a little contest for Sanex called "GoedInMijnVel". The contest is nothing special, you just answer some questions and you can win a lot of prizes but what's nice is the design we created for those few pages. The design is totally from the hand of our new graphical designer Michael which I welcome in the team, I guess you'll definitely see a lot of these the coming month's.

The word is out we "Tagora" moved to our new location, Dock 70 this is located in 1030 Brussels at the Rue de la Consolation, 70. It's an old print factory and totally in tune with what we represent as a company. With the move we also got a totally new style. The fun part is the little movie we created for the move, just have a look and enjoy.