The latest Eurostar Campaign is called the Royal Guard Cheese game I very much like the idea, the site is looking really great things I do not really like in the whole concept is the YouTube movie (cause you clearly see it's an actor) and the game it selves a simple version of mastermind is not really innovative. But you can judge for yourself.
found on: http://www.adverblog.com/archives/002989.htm
After some successful advertising campaigns during the American Super Bowl here are some rules to respect when you want to create a successful campaign based on Consumer Generated Content. The idea of such a campaign for a client is great BUT you have to do it right or your campaign may turn veeeeery sour.
http://feeds.feedburner.com/~r/JaffeJuice/~3/92571921/guest_post_tang.html http://adweek.blogs.com/adfreak/2007/02/usergenerated_s.html
http://zdnet.be/news.cfm?id=65549
http://www.marketingblog.eu/marketingblog/2007/02/zattevrienden_s.html
I didn't post the last couple of days cause I've been rather busy with one of the most important projects of my life. Since yesterday I became the proud father of a son called Ewan. So here's the first picture of him and his little sister Zoë.
After Ikea now Mc Donalds drives on user generated content, they are both doing
actions where the user has to enter a contest with a movie. Ikea is doing a make up your bed campaign with Shycast http://www.shycast.com/contest/10/view/. Mc Donalds is doing a campaign "It's your break" with YouTube. May the best win, but Mc Donalds has surely the most original prize, ... The front page of YouTube.
found on:
Mc Donalds: http://www.dutchcowboys.nl/advertising/9336
Ikea: http://www.molblog.nl/online/4522/fromfeed
http://budweiserselect.com/ Great site, great campaign, great TV ads, a must see.
Found on: blog.luon.com
Subscribe to:
Posts (Atom)
