I know I know, been there done that but again the too much work in combination with my little boy that doesn't want to sleep is really not good for my blogging paste so I had to take a little blogger's holiday. Just that you understand here's a picture of the little devil causing it ;-)
Studio Brussel a Belgian Radio Station exists 25 years, to announce this Mortierbrigade created 2 viral's / commercials from 25 march till 1 April they will also change their name to Brudio Strussel, let's see what will happen during this period. Sorry for this one but you really have to speak Dutch and live in Belgium to fully appreciate them.
PS. I noticed that the url www.brudiostrussel.be isn't taken yet I wonder ... what'll happen with it.
Thanks Buzzing Bees.
Yesterday I found on IA the viral video from "The mighty Stavros" and it really cracked me up.
I was immediately teased to go to the site "http://www.theworldismycanvas.com/" and it was definitely from the same level; a site full of integrated video with as star ... of course Stavros.
Actually it's all an action for Nokia's new N82 with a really nice touch.
PS. The MyFace and Interspace ..... sooooo great.
A new plain English movie popped up today namely Twitter in Plain English, I'm a huge fan of this as it explains clearly what those things do so if somebody doesn't understand I just send them the movie and ... well it explains itself.
More of those movies you can find on the Common Craft YouTube group.
Monday Carlsberg launched their new bottle with a big campaign, first step of the campaign where the billboards. Duval Guillaume Antwerp had the idea to stick a numerous amount of those new bottles on a billboard which really should attract the attention.
Based on the billboards concept, we (Tagora) had to create a game to launch the bottle online. First phase of the game will be recruitment campaign where the players have to insert the exact number of bottles that stick on the billboard, they can count online but the purpose is to go and count them on the actual billboard.
After the first phase the 500 first players will have the possibility during a live streaming DJ Set of Dave Lambert to win the big prize meaning a private DJ set and party for 100 of his friends.
Later on I'll give an update on the second phase namely the streaming of the DJ Set where everybody is invited to enjoy the stream but only the 500 winners of the first game will have the chance to win the big prize.
Anyway for us a great start of a new campaign and lots of new stuff that will follow.
I just saw the new commercial from Schweppes and well it made me "slightly" think about a commercial that I already saw in Belgium, namely the one for Telenet a Belgian Internet provider. Their spot is called a Wet fly and you see the burst of a balloon to explain the details of digital TV. The new spot for Schweppes called Burst is exactly the same concept. Judge for yourselves on the images below you couldn't tell one from the other.
Below you'll find the new spot for Schweppes.
Here you can watch the Telenet spot.
I don't know if the creative guys behind the Schweppes spot saw the Telenet commercial but ...
Yesterday I stumbled upon a great initiative from Antwerp FotoMuseum and Getty Images called FACE ON. I immediately liked the site and the idea to allow people to post images on those walls and to see them (maybe) printed in an exhibition. The quote in the "About Face On" said "Everybody is invited to place their work in the exhibition, which is a first for a public photography museum exhibition". So I immediately uploaded a picture in the family section of my kids, it appeared on the wall so till there I was really enthusiastic about it, I event invited some people to come and see the picture. A few hours after I've uploaded and communicated my picture I received a mail with no title and with the message;
Sorry, your picture does not meet the requirements for this exhibition. We have removed the picture from the online exhibition.
I was really bedazzled and of course I asked why my picture had been refused .... but no answer!!!
It's not that I estimate myself to be an absolute top photographer but if you want to make a public exhibit you have to allow people to contribute. What's the use of User Generated content if you ban what they are uploading???
It's really too bad that such a great initiative gets screwed up by the way it works.
Earlier this week I talked about the great site Coke Zero created for the German market, well for Brazil they definitely go one step further. First they globally launched the commercials that are all over the net now (see below).
Anyway I think it's a great idea and it brings guerrilla marketing to an extreme.
hat tip for a colleague of mine but story found on http://www.trendhunter.com.
Google launched an attack on one of the core products from Microsoft Office SharePoint, you can read the full story in "The New York Times". Below you'll find a movie explaining the basic product and features or you can immediately visit http://sites.google.com/.
