eBay does a really cool campaign for unwanted gifts, and as everybody will get some this time a year again a scoring campaign.
Here is the first movie, you can watch the 2 others on http://www.unwantedgift.be/.
For the fourth time in history the Time magazine chose not a person but a group of people. And it's YOU all the persons that contribute to the digital age, every person that posts a film on YouTube has an own blog or has contributed to Wikipedia, … The user generated content is king and I guess everybody knows it now.
http://www.molblog.nl/online/4219/fromfeed (NL, Molblog)
www.time.com (EN, Time)
The guy is online marketing person of the year in the Netherlands and he's definitely not afraid of kicking some Buts. I like the tone of his speech and he’s right about most of the things he says. But judge by yourself, sorry it’s a Dutch article.
http://www.molblog.nl/marketing/4205/fromfeed (nl, Molblog)
The Microsoft Digital Advertising Solutions division from Microsoft Belux has a new site and if you never been there it's definitely a place to go as they now have even more content and the cases they explain their are very interesting.
http://advertising.microsoft.com/belux/nl/Startpagina
An article form the search engine expert Mike Grehan, if you’re interested in SEO this is a really good article.
http://www.itcommercie.nl/ (nl)
I see the same evolution in all the country's around us so I guess for Belgium too the future is getting bright for the online advertising.
http://www.nytimes.com/2006/12/04/technology/04adcol.html?ex=1322888400&en=05b0dcf2bba31217&ei=5088&partner=rssnyt&emc=rss (en)
http://www.marketingonline.nl/nieuws/ModuleItem48061.html (nl)
I'm myself a huge fan of RSS feeds. I think they make my life much more easy and the offer me the content that I like when I like it. But I guess I'm not always the target of those feeds. Here is a little point of view about RSS feeds (likes or dislikes, traffic bringer to the site or the contrary, ....)
http://www.marketingfacts.nl/berichten/20061201_het_rss_dilemma/ (nl)
For all my colleagues in the graphical department that tell that "it's always the client that decides". Here is a proof of the contrary, if you got a good idea sometimes it pays off and the client likes it.
http://blog.luon.com/dblog/articolo.asp?articolo=255
Neckermann one of the largest mail-order businesses did more sales online previous month than trough any other way.
http://www.dutchcowboys.nl/online/8766 (nl)
Funny thing last week we had a search engine specialist telling us that the metatags where not so important anymore, one week later I read the following.
http://www.seroundtable.com/archives/006780.html
I guess it's all about reading and remaining up to speed with the latest news cause everything changes from one day to another.
It's just a must read article if you start with a viral campaign with lots of examples, just fun to read and good to know.
http://www.baekdal.com/articles/branding/viral-marketing-tricks/
Some new Mac vs. PC ads just saw the daylight today, I'm more of a Microsoft/PC guy but still I think they are pretty funny.
http://www.apple.com/getamac/ads/
PWC did their annual "Entertainment and Media Outlook 2006" for the internet business you will find a resume of their publication on Marketing facts. If you’re interested in other area's you should really go to their site.
Marketing Facts
http://www.marketingfacts.nl/berichten/20061123_entertainment_media_outlook_2006/ (nl)
PWC
http://www.pwc.com/Extweb/pwcpublications.nsf/docid/27D22A638E6265C780257217004E8E49
It seems to be hard for marketeers to calculate the ROI on email campaigns well this tool helps quite a lot (easy to use and very visual) and the article underneath helps with the explanation.
http://www.marketingfacts.nl/berichten/20061121_tooltje_om_de_kosten_per_conversie_te_meten/ (nl)
I really like what this guy is doing and if that's no Digital Art than I don't know what is, but just take a look by yourself.
The Artist:
http://www.quasimondo.com/
The artworks:
Islands of consciousness (My favorite)
Flickeur
Clockr
Tagnautica
One of my clients is a tobacco company, he warned me at least 2 years ago that this was going to happen, first tobacco ads, than alcohol ads and now food what’s next …
http://www.thesun.co.uk/article/0,,2006530534,00.html#cid=OTC-RSS&attr=TheSun:News
The consumer says what the producer creates.
http://www.marketingonline.nl/nieuws/ModuleItem47750.html (nl)
Online communities as a communication tool.
http://www.marketingonline.nl/nieuws/ModuleItem47750.html (nl)
These must be the greatest results for an online campaign that I have ever seen going from a prospect list from about 16.000 to a prospect list of 450.000 members.
The campaign: http://www.adverblog.com/archives/002721.htm
http://blog.coolz0r.com/2006/05/23/prepare-your-hair/
The results: http://www.marketingonline.nl/nieuws/ModuleItem47753.html (nl)
http://www.emerce.nl/nieuws.jsp?id=1776610&WT.mc_id=rss (nl)
Just an interesting piece of information:
(the post in dutch)
http://www.marketingfacts.nl/berichten/20061119_25_miljoen_europeanen_laten_zich_beinvloeden_door_weblogs/
(The original message)
http://www.hotwirepr.com/index.php?option=com_content&task=view&id=411&Itemid=94
Here you got the profile of a european blogger:
http://www.marketingfacts.nl/berichten/20061121_het_profiel_van_de_europese_blogger/
I know these adds are not very new anymore but I just wanted to put them on my blog cause here again I find them reaaaaaaly great and on Belgian TV you only see a part which I find really pity. It's kind of my tribute to a superb piece of advertising.
It's a superb article where you can read why the marketer does not get to his target if he tries to address the 15 to 29 year olds.
http://tombomb.typepad.com/tombomb/2006/11/five_reasons_th.html
I just read some things this morning that where quite interesting about the interaction of blogs and the value they have for the brands and marketing actions (sorry these are Dutch articles).
http://www.emerce.nl/nieuws.jsp?id=1767914&WT.mc_id=rss
http://www.emerce.nl/nieuws.jsp?id=1762755
Subscribe to:
Posts (Atom)
