After Ikea now Mc Donalds drives on user generated content, they are both doing
actions where the user has to enter a contest with a movie. Ikea is doing a make up your bed campaign with Shycast http://www.shycast.com/contest/10/view/. Mc Donalds is doing a campaign "It's your break" with YouTube. May the best win, but Mc Donalds has surely the most original prize, ... The front page of YouTube.



found on:
Mc Donalds: http://www.dutchcowboys.nl/advertising/9336
Ikea: http://www.molblog.nl/online/4522/fromfeed