Viral Marketing or isn't it??

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You can now find on YouTube a movie from Kodak where the company simply laughs with it selves. The question is, did they post it or did someone else post the movie. it seems that it wasn't intended to hit the internet but at the moment simply everybody seems to like it. Is this a marketing stunt or simply a mistake, whatever it is it's a big hit cause it has been played over 120.000 times.



http://www.frankwatching.com/archive/2007/01/06/kodak-bespot-zichzelf-in-video/ (nl)
http://adage.com/digital/article?article_id=114076 (en)

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