A new Banner format in Messenger?


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When I logged on my messenger this morning I saw an Banner for "Die Hard 4.0", I wanted to click on the banner but instead I saw this.
Onmouseover the banner became bigger and the movie started playing. I don't know if they did this before but I definitely liked it. I also didn't find it too intrusive as at starts you don't hear the sound you have to put it on yourself. Anyway it gives again another creative solution or possibility to use.
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