New Axe dry clip.


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I wasn't really a big fan of their previous campaign where you saw a guy sweating like hell. But the clip they created now "Don't Sweat That" featuring Lumidee really kicks ass for a viral/commercial. I think it's really the first time that I saw a brand creating a full sized song. AxeDry The site looks nice but it's all build round the song which is ok if you got such a strong catch. Anyway you got to be fan of RMB/Rap but I really like the tune, so enjoy.

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Citroën also just released a full-sized song for their new Berlingo. I think it's way better ;-) It's called Berlingo Trio.

This is great info to know.