Be.Interactive talkes about every interactive idea that roams the virtual world. I find my information in other blogs, forums, rss feeds and every other existing media.
The new StellaArtois.com site is indeed a real piece of art I said it already when I only saw the first part now that I've seen everything it's even more impressive. Like my post says it took me over an hour to go trough all the different parts of the site and that's the second time that a site keeps me captivated over an hour, the first time was with Get The Glass. Second part that I had a look at after my first post was "Le Défi", I'm still busy on this part, it's a large one but very nice, it's kind of like in the old days the game "Shivers", it has a dark atmosphere and you need to solve all kind of riddles. "La publicité" is the next part, you should think it's just a commercial but not at all you find there all kind of little movies and they all are worth a look. My favorite one is "Last Orders". Then you still got "L'origine" which gives you the whole history of Stella Artois and you got "L'étranger" which shows you exactly how to poor the perfect Stella. It's all well thought and simply great. One strange thing, Leuven is totally Flemish and I thought Stella Artois also, so why did they do everything in French, with the latest community problems in Belgium a strange choice??? If anybody has an answer for on this don't hesitate to comment this post, I would really like to know.
Today I received a nice mail from the people of immediate future Ltdwhich told me that I could find a teaser for the new commercial of the Sony Bravia, the Play Doh commercial (which is really great PR work). just have a look, it all seems very impressive. Only one little point, why don't they communicate anything on their blog or twitter it really seems to be a problem, like communicated in my previous posts!!!!
But still I'm really looking forward to see the final spot.
Today I found the new site of Stella Artois which is a real work of art to say at least, This is one for the Cyber Lions, nex year. It's a mixture between an advergame and a movie. The game called "Le Courage" is an epic story of the different risks the people of "Leuven" took to get the best Beer. The way you play the game is really nice cause they don't tell you how to play the games you just have to find everything out by yourselves. Every section has something special and really cool, my favorite one was the last "The Setting Sun" where you have to stop the sun from going down in the sea. I won't spoil your quest but you have to think about dragging. If you didn't see it already I really strongly advise you to go to the site and enjoy this marvel.
This is the viral to launch the site.
PS. I know there are lots of other actions bound to this campaign, I'll have a look later and blog about it all.
Less sexy but still we are very proud of the result, today we (Tagora) together with the internal staff of the DG launched the new site for AIDCO which is an entity of the European Commission the entity for the "External Cooperation program".
The mission of AIDCO is and I quote "The European Union, composed of the Member States and the European Commission, is the world’s biggest aid donor. The Commission’s EuropeAid co-operation office manages EU external aid program and ensures that development assistance is delivered worldwide."
Yesterday I read a story in the Times about a company that will give a totally free voice over IP service, the only thing that it does is that it monitors what you say during your call and it gives you ads of what you are talking about. When you are calling most of the times you're just staring at your screen and if on this screen ads popup I think this won't be disturbing. I think it's a great way to present ads and getting information while the user is talking about it.
Today we launched a game site for 5 years NUON, it's a site where we combine of both knowledge and agility is required to succeed. As it is for NUON 5 years, clients do have a little advantage, if they enter their client ID they gain some speed in the second challenge. It's really a fun game with nice prizes and advantages. The Main prize is 5 years of free power so that's a nice price.
The word is out we "Tagora" moved to our new location, Dock 70 this is located in 1030 Brussels at the Rue de la Consolation, 70. It's an old print factory and totally in tune with what we represent as a company. With the move we also got a totally new style. The fun part is the little movie we created for the move, just have a look and enjoy.
oSkope is a visual search engine that shows you images as result of what you’ve searched for.
Enter your search in one of the four sites that oSkope uses (currently Amazon, Flickr, eBay, and YouTube), get more specific with some keywords, and oSkope will produce a visual list of results. Click on the image => it will expand and if you confirm your search oSkope will take you directly to its original source.
If you're searching Amazon, you'll see the item's price, if you're searching YouTube, you'll have the option to play the video... etc. This is a pretty good flash-based interface, the only negative point is that I'm missing a 'back button' which can be a bit annoying at times.
It seems to me this can be the future on how we will search the internet within a few years. ;-)
Wilkinson went all the way with this cool and stunning concept, promoting the Quattro Titanium razors in France. "Fight For Kisses" is a viral campaign full of originality.
Everything is included starting with a playful mini-site, a full 3d- game in Flash, and a wonderfull trailer and TV-add with a twisted concept: 'fighting for mum's kisses'.
Second part that I had a look at after my first post was "Le Défi", I'm still busy on this part, it's a large one but very nice, it's kind of like in the old days the game "Shivers", it has a dark atmosphere and you need to solve all kind of riddles. "La publicité" is the next part, you should think it's just a commercial but not at all 
you find there all kind of little movies and they all are worth a look. My favorite one is "Last Orders". Then you still got "L'origine" which gives you the whole history of Stella Artois and you got "L'étranger" which shows you exactly how 
to poor the perfect Stella. It's all well thought and simply great. One strange thing, Leuven is totally Flemish and I thought Stella Artois also, so why did they do everything in French, with the latest community problems in Belgium a strange choice??? If anybody has an answer for on this don't hesitate to comment this post, I would really like to know. 
