Today I found the new site of Stella Artois which is a real work of art to say at least, This is one for the Cyber Lions, nex year. It's a mixture between an advergame and a movie. The game called "Le Courage" is an epic story of the different risks the people of "Leuven" took to get the best Beer. The way you play the game is really nice cause they don't tell you how to play the games you just have to find everything out by yourselves. Every section has something special and really cool, my favorite one was the last "The Setting Sun" where you have to stop the sun from going down in the sea. I won't spoil your quest but you have to think about dragging. If you didn't see it already I really strongly advise you to go to the site and enjoy this marvel.
This is the viral to launch the site.
PS. I know there are lots of other actions bound to this campaign, I'll have a look later and blog about it all.