Today is Equal Pay Day, Spread the word.
If you don't see the movie it means that their way to spread them is not working properly so I guess you'll have to go to this page (here you can also watch the other Webspots).
Nothing much to say about this but you got to see it. Really nice concept.
http://www.club-internet.fr/le-duel/
Found on: http://crossthebreeze.com
This is really an incredible story and all the bloggers should fully support this lady.
Found on http://www.marketingblog.eu/
You got to be fully into the web 2.0 story to enjoy this, but it's very funny stuff.
Found on and thanks to: http://www.marketingblog.eu
I just found a great site with great 3d/flash graphics and this all from Michelin called "The World of Michelin". The site they produced is a similar 3d environment as the board game from Get The Glass. Everything runs really smooth and is very nice looking. The part I like the most is the fact that they base the entire site on the television Add (you can have a better look in the lounge), or is it the other way around. Again here a great thing to look at.Found on: http://www.adverblog.com/archives/003024.htm
I just talked about the car brands not being able to make good sites. But here again Renault made a pretty good one to launch their new Renault Rip Curl. The best part for me is the navigation and the preload of the different items. http://www.cliobyripcurl.com/
I just found a demo (I don't know if this is in productin yet) of a site North Kingdom made for Absolut, again great stuff but just have a look. Lenny Kravitz is playing an important role in the site. It made me think about the Impossible is nothing campaign from Adidas site I presentet earlier but with music. http://demo.northkingdom.com/absolutkravitz/
I just found an amazing site on Adverblog, Get The Glass, it's a board game made to promote Milk in California and made by North Kingdom (a Swedish agency). Ok you need to wait for a long time to see the game but it's definitely worth it the quality of the game, the visuals all just stunning. This is really one you should check out and I hope we'll hear a lot of these guy's, I'll certainly follow them closely.
Found on http://www.adverblog.com/
After the blog we launched yesterday the site of the IAB Europe Congress where everybody who's interested can completely register for the event online. I hope to meet all you there.
Technorati tags: IAB Europe Congress, Registration, IAB
YouTube organizes their own Video Awards you got 7 categories, I'll chare my favorite in all categories. Most Creative: OK go, Here it goes again, Most inspirational: The free hugs campaign, Best Series: My First Kiss, Best Comedy: Ben takes a photo of himself everyday, Best Music: no favorite here, Best Commentary: Telling it all part 1 and Most Adorable: no favorite. The vote began on Monday 19th and will end Friday 23th. Monday 26 we'll be able to watch the results of the votes and see if one of my favorites won.
Yesterday a colleague of mine has put the blog of the IAB Europe congress online. The concept behind the blog is the following, it's the purpose that some well known bloggers in the different European country's add their posts so that we'll have an overview of what's roaming in Europe about interactive marketing. More to come about the congress and all what's happening around it.
Ok no posts the last days, but what was the problem??? well as you read it in the title the main issue was a Stomach Flu (Viral Gastroenteritis) and this combined with really a lot of work was really "unhealthy" for my blog, well as you saw it resulted in no posts at all but I promise I will make it up to you.
It all begun when I got this mail in my mailbox. And of course you are going to click on the link. A very good idea to attract you to the site (human curiosity). But what happed once I was on the site is this:
Somehow I don't think this was the purpose. I fear they just forgot to configure correctly the web server and this is really a pity.
Next to have a great new product (just have a look at the specs, I mean integrated GPS and WLAN, isn't this great or what) they launched a cool new mini-site all around the concept of "Great Pockets". It's all very smooth and in the beginning funny but also the pure presentation of the device is also seamless.
And look what happens when you don't by the Nokia N95.
Found on: http://www.adverblog.com/archives/003004.htm, http://blog.coolz0r.com/2007/03/13/nokia-fashion-fraud/
Get your visual DNA at http://www.imagini.net/, it's nice to do and the result is very interesting.
Here is mine:
Found on: http://www.bornontheweb.be/2007/03/13/my-visual-dna/
i’m is a new initiative from Windows Live™ Messenger. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. We've set no cap on the amount we'll donate to each organization. The sky's the limit. There's no charge, so join now and put our money where your mouth is.
A nice initiative from Windows Live Messenger witch I'm totally supporting.
http://im.live.com/Messenger/IM/Home/
Found on: http://www.marketingblog.eu
A colleague/friend of mine pointed me out to this great campaign to launch the new Mini. The 80's Knight Rider / Starsky & Hutch look and feel sure brought me back. The Episodes are really nice the only downside is that they buffer a lot. Again a great campaign but let's be honest we don't expect anything less from Mini.
PS. My action name is "Kerosine Vavroom", cool isn't it.
Headhunting, recruiting became a quite difficult job in the e-business, you have to be quite innovative to attract and retain the attention of the candidates and this doesn't seem to be very easy. An overview of the campaigns that caught my attention.
In the following campaigns you'll see that some try it with hard cash or nice presents others use nice campaigns to accomplish the same thing.
The most impressive/original campaign is the one from senses a new headhunting-bureau, they started with a viral movie:
Source: http://blog.coolz0r.com/2007/03/07/senses/
And then launched a site. The whole concept is that your boss can't see that you are looking for a new job. http://www.senses.be
Xpertize is online headhunting if you give the lead to a person and this
person gets hired you get cash or gifts. http://www.xpertize.be
I-merge tries it with a trip to Cannes and a nice site. http://www.canneshunting.be
Agency.com tries to get your attention trough the virtual world "Second Life". http://www.agency.be/job
The new PSP3 has been launched in Europe by TBWA London with a viral movie and a site http://www.thisisliving.tv/. All very mysterious but we'll watch out for more evolution in the coming days.
Found on: http://www.adverblog.com/archives/002999.htm
Sony starts a Second Life application for all their PSP users. it will be free and the concept will be entirely the same as Second Life so you'll also have to pay for the extra's or the things you want to do in the application. You can watch a demo below of what to expect. It will be launched at the end of this year.
found on: http://www.gamersnet.nl/nieuws/nieuwsbericht.php?id=11806
After earlier Adidas now Nike goes the way of the Anime/Cartoons.
Found on: http://blog.coolz0r.com/2007/03/08/anime-from-nike/
After spreadsheets, documents , Google pages, Blogger, Analytics an agenda, ... You can now have an online photo album, it's all nicely integrated with Picasa the only downside of the whole thing is that you are only allowed to have 250 MB and that's not a lot to put pictures online, but for 25 $ you have 6.25 GB and that's also not really a lot to pay for a lot of space.
Adidas launches one of their biggest campaigns ever with the words 'Impossible is nothing'. Lots of known sports men and woman gave their cooperation to the campaign, names like David Beckham, Gilbert Arenas, ... The site looks so good the story's are really nice everything is very smooth. Again here a really great site, a must see.
Kraft food launches a new site to promote a product called "Easy Mac Cups", the product doesn't really look good but the site is nice. The part that surprises is where they nuke things in the microwave so after the blender we got THE MICROWAVE.
PS. my favorite nuke was definitely ... the eggs.
Found on: http://adweek.blogs.com/adfreak/
Who said simple can't be good. Levis launched for their new Levi's Copper Jeans a new site completely in HTML and guess what it really looks good. The images of the site are really nice and that makes it all so good looking.
Found on: http://www.adverblog.com/archives/002996.htm
The Coca-Cola Company launches a not really conventional campaign to promote Coke Zero, in fact the whole idea behind the campaign is to make fun of Layers. Have a look at the movie below to see what I'm talking about, if you haven't had enough, there are lots of other movies on the site. The whole story about the campaign in the times.
http://www.cocacolazero.com/
http://www.nytimes.com
Category: Joost , Peer 2 Peer television , The Venice Project
This morning I just got my test account from the guy's of Joost, as I was really waiting a long time for this test account I immediately wanted to see what it exactly was this P2P television. I went to the site, downloaded the little soft and BANG a new world opened on my laptop.
Joost is really great the application is very fluent, nice to use but that's not really the main part. I mean the quality is veeery good you really have a great choice of channels, ... I can only talk in superlatives about it.
Also all the widgets are really nice to use, my preferred is the chat, while you are watching the show you can actually chat with the other people watching the show and talk about it.
Just to end my article, you really need to see it to believe it. I’ll keep you posted here about the evolutions of Joost.
PS.I found my favorite channel GONG, a Japanese anime network.
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