The Coca-Cola Company launches a not really conventional campaign to promote Coke Zero, in fact the whole idea behind the campaign is to make fun of Layers. Have a look at the movie below to see what I'm talking about, if you haven't had enough, there are lots of other movies on the site. The whole story about the campaign in the times.

http://www.cocacolazero.com/
http://www.nytimes.com