Are you also fed up by all the movie trailers before the actual movie starts???? Well a company called brandexperiencelab developed an interactive game called crowd control. The whole audience is invited to play a "space invaders" game. Watch the movie you'll see what I mean.

Looks really fun, hopefully it will fly over to Belgium.
Found on: http://www.psfk.com/2007/05/audience_as_joy.html