After the guy that backflips into his jeans we now got the guy that fills his jeans with Helium and flies, whether it's real or not doesn't really matter but I'm sure that in a few days we will see some other guy's that try to do the same a bit like the backflip viral where you saw numerous people trying the same. I really like the home made viral where you actually don't know from who it is and where the brand isn't really everywhere ... great work from Levis.