Some guy's have all the luck I guess, it's a funny story about a guy that made a trip with his palls, did some stupid things before a camera, put the movie on YouTube and from there on the story began for him. Some serious sponsored traveling time sponsored by a gum brand STRIDEgum. What's also behind all that are the marketing/brand visibility result, on his last video he has more than 13 millions of views, 2500 blog posts and 42000 comments I guess that's more than well spend money for STRIDE gum with a project that at first glance has nothing to do with their business or brand. You can have a look at his adventures on http://www.wherethehellismatt.com/?fbid=BZ72Eq, but first just enjoy this great idea and clips.
His first trip.
His second trip.