Yesterday Guinness launched their most expensive commercial in its existence, the commercial costs over 10 million pounds but it's surely very impressive. It all starts with some domino's but goes over cars, suitcases, wardrobes, ... . The agency that created the ad was BBDO. To create it Guinness contacted the Dutch world record holders of domino called Weijers Domino Productions.

You can read the full story on the site of the Guardian.

UPDATE:

A colleague of mine saw my post and pointed me out that he thought that it really wasn't the most impressive Guinness commercial (from his point of view) and I must say I follow his opinion.

This is definitely the most beautifully online store I have ever seen and the concept is really so great that it would be a pity to just call it a store. The agency's that created the site are Dvein from Spain, Neue Digitale from Germany and Wysiwyg from Spain again (the last one has also a site which you should check out). The whole concept for the Diesel store is that you can see all the models in the dept's of the ocean which gives some great effects, also the way the mouse-pointer interacts is nicely found. The full screen flash is really impressive.

  Nevertheless not everything is great for a store it's all too slow. If you want to see 1 product you have to wait 30 seconds and actually I had to try a couple of times to get into the site cause it's all so big and slow.

A colleague of mine pointed me out to this site created for NBC to launch a new sitcom called "Bionic Woman", the agency is Glow Interactive from NY. It's not only nice visually but the series of tests you can do to see what's your bionic grade is really fun to do. I tried them sometimes but did not succeed in getting those needed 75% to see the trailers, maybe you can?? It's also nice that you can include your bionic test into your blog.

See What You're Made Of - Visit The Official Site

Just Hilarious, enjoy.

The Arc of Noah is getting loaded and guess what they don't forget to load.

On Adverblog I found a really original site from Orange created by Poke Londen (another agency to watch closely). The site is totally in line with the campaign as the target line from the campaign is "Good things never end" this site is also totally endless, well at least I gave up after some time. You can go down and down and you'll find all kind of little games and things to do and little games to play. You'll also find everywhere on the site all kinds of little pieces that you can include in your blog or any other social tool again a really original thing to include the blogger's community.

PS. The only strange thing is that I found a whole bunch of French in the site???

On the viral video chart I just stumbled upon a great viral for the new Samsung G800 called "How we met".

It's a pity that the site www.zoomintosee.com can't match the viral at the moment, I like the style of the first page but the problem is that the site only consist of 1 page!!!!!

Achtung a Dutch Interactive agency created a site krezipmusicbox for the Dutch band Krezip to celebrate their 10 years. The concept they used for this campaign is base on their last number "play" and what you need to do is find the correct spin with your mouse to get to the right tempo. You can win free downloads, coupons or a ticket to their concert.

I really liked everything about the action except one thing, when I played I won some free downloads and when I tried to download them I got the message that the site was no longer active so to bad for my downloads!!!

Some days ago I noticed on Adverblog a new campaign for Audi Spain called "It's your turn".I must say the commercial is a funny one and not only that; the game and site are also really nice graphically and the game-play is very addictive. The spot and the game are also integrated they are both centered about the "your turn" gimmick.

Greenpeace launched a site in Belgium called Electrabrol. It's a site that wants to show the public how Electrabel (the main energy company of Belgium) cheats on the Belgian people with their high prizes and they wannabe Green image. I think it's a really a great initiative and it also shows the freedom of the Internet anybody can stand for their opinion. Anyway it maybe a little thing but the campaign definitely made me think and I'll change to another provider. A great site if you want to do the same thing and your living in Flanders is the site from the VREG here you'll find a tool to compare energy providers. There is a nice viral movie on the site but I don't want to embed it cause it's again an auto-play and there isn't any menu to stop the playing, too bad.