Yesterday Guinness launched their most expensive commercial in its existence, the commercial costs over 10 million pounds but it's surely very impressive. It all starts with some domino's but goes over cars, suitcases, wardrobes, ... . The agency that created the ad was BBDO. To create it Guinness contacted the Dutch world record holders of domino called Weijers Domino Productions.

You can read the full story on the site of the Guardian.

UPDATE:

A colleague of mine saw my post and pointed me out that he thought that it really wasn't the most impressive Guinness commercial (from his point of view) and I must say I follow his opinion.