On Adverblog I found a really original site from Orange created by Poke Londen (another agency to watch closely). The site is totally in line with the campaign as the target line from the campaign is "Good things never end" this site is also totally endless, well at least I gave up after some time. You can go down and down and you'll find all kind of little games and things to do and little games to play. You'll also find everywhere on the site all kinds of little pieces that you can include in your blog or any other social tool again a really original thing to include the blogger's community.
PS. The only strange thing is that I found a whole bunch of French in the site???