I've read today in the Times that Hyundai launches a new campaign called 'Think About It' to improve the image of the brand. It's a $150 million campaign so I guess it all must look really nice and at least the spots do (http://video.on.nytimes.com/?fr_story=feda8bad8f8187a589dec6b7dbae2f582b63ced9) and the visuals also look really nice but there is one thing that really stands out when you go to the site www.thinkaboutit.com (This URL is included in every possible form of communication) it just gives a big
For such a campaign it's really sad not to be ready when all the coverage starts and it does not really improve the Image (which is the purpose of the whole campaign). But anyway I'll surly have a look at the site when it is online.
Now that it's online I had a look and I don't find it all that impressive, It's nice but it would not have caught my attention!