A month without any (virtual) presence seemed unnatural but still the lack of time forced me into it. Yes the past months I noticed that a day has only 24 hours and when you take the biggest part away to work a little family time and a little sleeping time you notice quite quickly that a day has is extreme limitations. Anyway enough of this sorry for no posts stuff the flood of good news concerning my blog and the questions of the readers to resume forced me into the posting mood again.
First news is that my colleague Michael Lecuy has agreed to contribute which will help to give more qualitative content, as he's a great graphical mind he will be able to post from a whole different point of view. So welcome to the blogging world Michael and I hope you'll add more content to the blog than you predecessors have done before you (Or maybe they'll see this as a sign and post again) ;-)
| Second great news is that the Be.Interactive has been added to the Junta24 top marketing blogs on position 27 which makes me really proud so thanks Joe for adding me to the list and I'll make sure that I'll bring more of this qualitative content. |
Anyway from today on I'll feed you here again with the latest virtual news and actions.
I received yesterday a preview about what to expect for the next Sony Foam City commercial, I'll let you enjoy and long for the spot.
Anyone that reads my blog must have seen that we (Tagora) created a game to launch the new Carlsberg Bottle in Belgium. Now the next phase will be a live streaming from La Rocca with the Belgian DJ Dave Lambert on Sunday the 27 April at 22:00 hours where during the stream we'll do an online game with the finalists where we'll pick out the winner of the contest.
Well good news for the Belgian E-marketing, Nightlife Blogger's. We had the idea to invite you to join us during the private party at La Rocca where you'll be able to do some life twittering, blogging or simply some drinking and enjoying the music a get together in another atmosphere as usually during Blogger gatherings.
So if you're interested to join just leave a comment or send me a mail (kris.vanhauwermeiren @ gmail.com) with your details and the name of your blog I'll pass your details to the Marketing Coordinator at Carlsberg and I'll be more than happy to meet you there to PARTY.
Found this video about the future trends in advertising from Leo Burnett (London). Just some topics he's talking about in his video: Mass is back; Community Commerce; Screen Saturation; Gender Reversal; Brand Guardians; IP Idols; The Data Awareness Era; Social Networks Get Real. Next to the fact that the topics are really interesting the way he presents it all make things only better.
If you want more info about this video you can find it in the "more" section of the YouTube page.
Sony did shoot its latest ad for its Digital Imaging range (Alpha, Cybershot and Handycam) on Sunday 9th March 2008. The advert, which will be shot in Miami by creative agency Fallon (the creative team behind the recent Sony Bravia ad Series, Balls, Paint and Play-doh), will show various scenarios in which adults and children play in foam bubbles around the city.
You can find the first teaser on YouTube.
It all looks very promising and I'm looking forward to see the final result.
Today we lost one of the greatest Dutch writers "Hugo Claus" so in memorandum one of quotations.
When they asked him what he thought about dead he started with "Death is like a girl in Black underwear ..." well I guess today she caught up with him.
Posted by Kris 13:50
Category: project management
I found this great page called "The interactive Toolkit for Account Executives" on Advergirl. It's so usefull when defining the absolute mandatory steps trough a project. It's really a must read for every Account, no it should be on their desk at any given moment.
Thanks again Advergirl.
Great campaign to raise the awareness of the cyclists in London. Do the test on the movie below and you'll be astonished of the result.
HT: Brandopia.
For St Patrick's day Pot Noodle created this great spoof on the famous Tipping Point add from Guinness.

