Sony did shoot its latest ad for its Digital Imaging range (Alpha, Cybershot and Handycam) on Sunday 9^th March 2008. The advert, which will be shot in Miami by creative agency Fallon (the creative team behind the recent  Sony Bravia ad Series, Balls, Paint and Play-doh), will show various scenarios in which adults and children play in foam bubbles around the city.

You can find the first teaser on YouTube.

It all looks very promising and I'm looking forward to see the final result.