Sony Bravia, Play-Doh, Here it is.


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The new commercial for the Sony Bravia finally arrived, after the balls and the paint we now have the Play-Doh rabbits. Just have a look and enjoy. But remember, it took: 2.5 tones of plasticine on set, 40 animators, 189 2 ft bunnies 150 1 ft cubes, 10ft x20 ft purple wave, 30ft giant rabbit, 6 cameras, 40 animators working through 4 hours generated 4 seconds of footage, 40 animators working on the same scene had never been attempted before, The 60 second spot will be constructed of approximately 100,000 stills.

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