Discovery Channel launched a new game called Sharkrunner, at first sight nothing really special as the purpose of the game is to spot sharks with a boat and you can provide the route for the boat. As you see nothing special the really cool thing about it is that all the sharks on the map are REAL, they are all driven trough a GPS system to position them on the map. For me that's the best Interaction between the real and the virtual world I've ever seen and I hope to see some more of this.
Found on: http://www.adverblog.com/archives/003148.htm
Technorati tags: Sharkrunner, Discovery Channel, Advergame