Play-Doh, Plasticine and rabbits.


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Some interesting figures about the new Sony Bravia commercial
2.5 tones of plasticine on set
40 animators
3 weeks
189 2 ft bunnies
150 1 ft cubes
10ft x20 ft purple wave
30ft giant rabbit.
6 cameras.
40 animators working through 4 hours generated 4 seconds of footage.
40 animators working on the same scene had never been attempted before.
The 60 second spot will be constructed of approximately 100,000 stills.
If I look at these numbers I'm defenetly very curious to see the result.
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