Be.Interactive talkes about every interactive idea that roams the virtual world. I find my information in other blogs, forums, rss feeds and every other existing media.
The new StellaArtois.com site is indeed a real piece of art I said it already when I only saw the first part now that I've seen everything it's even more impressive. Like my post says it took me over an hour to go trough all the different parts of the site and that's the second time that a site keeps me captivated over an hour, the first time was with Get The Glass. Second part that I had a look at after my first post was "Le Défi", I'm still busy on this part, it's a large one but very nice, it's kind of like in the old days the game "Shivers", it has a dark atmosphere and you need to solve all kind of riddles. "La publicité" is the next part, you should think it's just a commercial but not at all you find there all kind of little movies and they all are worth a look. My favorite one is "Last Orders". Then you still got "L'origine" which gives you the whole history of Stella Artois and you got "L'étranger" which shows you exactly how to poor the perfect Stella. It's all well thought and simply great. One strange thing, Leuven is totally Flemish and I thought Stella Artois also, so why did they do everything in French, with the latest community problems in Belgium a strange choice??? If anybody has an answer for on this don't hesitate to comment this post, I would really like to know.
Today I received a nice mail from the people of immediate future Ltdwhich told me that I could find a teaser for the new commercial of the Sony Bravia, the Play Doh commercial (which is really great PR work). just have a look, it all seems very impressive. Only one little point, why don't they communicate anything on their blog or twitter it really seems to be a problem, like communicated in my previous posts!!!!
But still I'm really looking forward to see the final spot.
Today I found the new site of Stella Artois which is a real work of art to say at least, This is one for the Cyber Lions, nex year. It's a mixture between an advergame and a movie. The game called "Le Courage" is an epic story of the different risks the people of "Leuven" took to get the best Beer. The way you play the game is really nice cause they don't tell you how to play the games you just have to find everything out by yourselves. Every section has something special and really cool, my favorite one was the last "The Setting Sun" where you have to stop the sun from going down in the sea. I won't spoil your quest but you have to think about dragging. If you didn't see it already I really strongly advise you to go to the site and enjoy this marvel.
This is the viral to launch the site.
PS. I know there are lots of other actions bound to this campaign, I'll have a look later and blog about it all.
Less sexy but still we are very proud of the result, today we (Tagora) together with the internal staff of the DG launched the new site for AIDCO which is an entity of the European Commission the entity for the "External Cooperation program".
The mission of AIDCO is and I quote "The European Union, composed of the Member States and the European Commission, is the world’s biggest aid donor. The Commission’s EuropeAid co-operation office manages EU external aid program and ensures that development assistance is delivered worldwide."
Yesterday I read a story in the Times about a company that will give a totally free voice over IP service, the only thing that it does is that it monitors what you say during your call and it gives you ads of what you are talking about. When you are calling most of the times you're just staring at your screen and if on this screen ads popup I think this won't be disturbing. I think it's a great way to present ads and getting information while the user is talking about it.
Today we launched a game site for 5 years NUON, it's a site where we combine of both knowledge and agility is required to succeed. As it is for NUON 5 years, clients do have a little advantage, if they enter their client ID they gain some speed in the second challenge. It's really a fun game with nice prizes and advantages. The Main prize is 5 years of free power so that's a nice price.
The word is out we "Tagora" moved to our new location, Dock 70 this is located in 1030 Brussels at the Rue de la Consolation, 70. It's an old print factory and totally in tune with what we represent as a company. With the move we also got a totally new style. The fun part is the little movie we created for the move, just have a look and enjoy.
oSkope is a visual search engine that shows you images as result of what you’ve searched for.
Enter your search in one of the four sites that oSkope uses (currently Amazon, Flickr, eBay, and YouTube), get more specific with some keywords, and oSkope will produce a visual list of results. Click on the image => it will expand and if you confirm your search oSkope will take you directly to its original source.
If you're searching Amazon, you'll see the item's price, if you're searching YouTube, you'll have the option to play the video... etc. This is a pretty good flash-based interface, the only negative point is that I'm missing a 'back button' which can be a bit annoying at times.
It seems to me this can be the future on how we will search the internet within a few years. ;-)
Wilkinson went all the way with this cool and stunning concept, promoting the Quattro Titanium razors in France. "Fight For Kisses" is a viral campaign full of originality.
Everything is included starting with a playful mini-site, a full 3d- game in Flash, and a wonderfull trailer and TV-add with a twisted concept: 'fighting for mum's kisses'.
Yesterday I read a story about a 17-year old girl called Ashley Qualls and her incredible MySpace site "Whateverlife". What she does is create free layout's and graphics for other MySpace sites. Her site is so successful that she has about 7 million unique visitors and 6 million page views a month and with this amount of visitors she earns about (hold you socks) $70,000 a month solemnly with Google AdSense and ValueClick. You can read the full story here.
This summer, Ashley's pals will also be her employees.
A new commercial for Halo 3 has been launched, the original part is that you don't see any in-game actions just an old man telling about his combat memories.
A Dutch agency created a site to explain the way Schiphol is functioning and the way they did it is just pure art. The site is well made both from a visual point of view (The way they use 3D is just .... don't have any word for it) as from a pure content point of view. After you have a look at the site it all becomes so clear why airports are so important from every point of view. Such a project would be great for our national airport Brussels Airport too cause they both have the same problems I guess. Here in Belgium the people living around it are also making a big fuss, so maybe explaining them trough such a media could inform them a little bit better about the importance.
Axe created a new viral for their Vice product, it's funny and totally into the axe style. if you have some time you definitely have to watch it. It's a 5 minute documentary about the "Naughty 2 Nice" penitentiary program where Axe tries to reconvert the Women who became Naughty due to the Axe Vice smell!
This morning around 5.00 AM I got a phone call where a voice said "Hey it's already late you should really get out of bed ... bla bla" I really did not appreciate getting a wake up call at 5 AM saying the I'm running late as 5 AM is normally an hour that every working guy should still be in bed and SLEEEPING.
Anyway it seems that it's a campaign from "le coq sportif" a sporting goods brand that is called Wake Life where you can ask to call a person (friend) at any decent or indecent hour of the night. Before launching such a campaign they should really think about the effect it has! Normally you can read who send you this prank but of course my mail only said "friend" so I still don't know who woke me up. You can also amuse yourselves with waking up people you don't know.
Anyway (Maybe it's because I'm in a really bad mood) I find this campaign really bad, before launching such a thing you should think about what people will do with your action cause not all good people have good intentions ...
Lately I've seen recruitment about everywhere on the net going from Second Life, Blogs, Sites, podcasts, ... But it's the first time I see recruitment in a Banner. It's so simple but well thought. One wrong answer and you're out, the one that can respond correct to all questions can give the URL to his portfolio.
I've read today in the Times that Hyundai launches a new campaign called 'Think About It' to improve the image of the brand. It's a $150 million campaign so I guess it all must look really nice and at least the spots do (http://video.on.nytimes.com/?fr_story=feda8bad8f8187a589dec6b7dbae2f582b63ced9) and the visuals also look really nice but there is one thing that really stands out when you go to the site www.thinkaboutit.com (This URL is included in every possible form of communication) it just gives a big
For such a campaign it's really sad not to be ready when all the coverage starts and it does not really improve the Image (which is the purpose of the whole campaign). But anyway I'll surly have a look at the site when it is online.
UPDATE (16/09/2007)
Now that it's online I had a look and I don't find it all that impressive, It's nice but it would not have caught my attention!
Today I saw on DutchCowboys that Microsoft released in Beta their new Live suite and there where 2 programs that really interested me. One was the new version of windows live messenger which is really nice cause now I can share very easily files with my other contacts. I didn't play much around with it so maybe I'll find some other stuff later on. But the other program was Windows Live Writer and this program was really one I had to try immediately. So this is my first post with "Windows Live Writer" I must say it all looks very easy to use and I really like it "At the moment". I guess I'll test some more the coming days and I'll write a full review of it later on.
Today I found on the Viral Video chart the explanation of an Easter egg in Google Earth well an Easter egg is really an understatement it’s more like a whole basket. If you download the latest version of Google Earth and enter Ctrl+Alt+A believe it or not you will be in the middle of a flight simulator. You can select a little plane or a F16, select an airport and after that you can fly over the Google earth maps. It’s really incredible to hide such a big thing in a program. Just try it and enjoy. Technorati tags: Google earth, Easter egg, flight simulator
Today a colleague of mine pointed me out to the history of the word spam. Strangely enough I didn't knew where the word spam came from. Well the word spam came from and I quote Wikipedia 'It is widely believed the term spam is derived from the Monty Python SPAM sketch, set in a cafe where nearly every item on the menu includes SPAM luncheon meat. As the server recites the SPAM-filled menu, a chorus of Viking patrons drowns out all conversations with a song repeating "SPAM, SPAM, SPAM, SPAM... lovely SPAM, wonderful SPAM", hence "SPAMming" the dialogue. The excessive amount of SPAM mentioned in the sketch is a reference to British rationing during World War II. SPAM was one of the few meat products that avoided rationing, and hence widely available'. And now the even more fun part, the actual Monthy Pyton sketch.
I just found a great commercial created for Dairy Milk this is a brand of chocolate bar made by Cadbury. The bar is popular both in the United Kingdom and around the world. Well just have a look and enjoy.
Second part that I had a look at after my first post was "Le Défi", I'm still busy on this part, it's a large one but very nice, it's kind of like in the old days the game "Shivers", it has a dark atmosphere and you need to solve all kind of riddles. "La publicité" is the next part, you should think it's just a commercial but not at all 
you find there all kind of little movies and they all are worth a look. My favorite one is "Last Orders". Then you still got "L'origine" which gives you the whole history of Stella Artois and you got "L'étranger" which shows you exactly how 
to poor the perfect Stella. It's all well thought and simply great. One strange thing, Leuven is totally Flemish and I thought Stella Artois also, so why did they do everything in French, with the latest community problems in Belgium a strange choice??? If anybody has an answer for on this don't hesitate to comment this post, I would really like to know. 
Yesterday I read a story about a 17-year old girl called Ashley Qualls and her incredible 
