Consumer-generated reviews.



Marketing Charts published an article that "One in four internet users read consumer-generated reviews online, kelsey-group-comscore-online-review-influence-on-purchase-by-service-type which then have a big impact - affecting not only what they purchase offline but also how much they are willing to pay for it, according to a new study conducted by comScore with The Kelsey Group." The numbers are really impressive and clearly show the importance for brands to have a hand in what the consumers think and write about their brand.

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