Earlier this week I talked about the great site Coke Zero created for the German market, well for Brazil they definitely go one step further. First they globally launched the commercials that are all over the net now (see below).
Well in Brazil they created a guerrilla marketing campaign where they use people's tongues as billboard. They give free tongue piercing's with the brand logo, the only thing they have to do afterwards is take a picture with their piercing. you can have a look at those pictures here: http://picasaweb.google.com.br/linguapatrocinada
Anyway I think it's a great idea and it brings guerrilla marketing to an extreme.
hat tip for a colleague of mine but story found on http://www.trendhunter.com.