Absolut vodka launched a series of viral commercials starring Kanye west, I like the absolute concept and the commercials are one by one superb at the moment. The first one to tease everyone looks like a trashy commercial for a stupid product the next one is more a clubby moment about the Kanye product.

The idea behind it is that everyone is visionary and that the everyone's idea could be realized in an Absolut world, so they also created an according site which is also really worth a look and you can also look at the uploaded visions on their YouTube channel or visit the blog.

Anyway these vodka brands have always so smashing ideas and concepts.