The last thing you can say about Adidas is that when they do something they don't do it really good. To promote their basketball shoes they created a site with as theme brotherhood. They created a whole series of webisodes about 6 All Stars that joined a summer basketball camp to teach 12 young players that basketball is all about brotherhood. You can just watch them online or you can download them to your Ipod, you can also download all the tracks, again great stuff from Adidas. You can watch the first one here.