This morning I heard on the radio a spot from Telenet where they compared the digital TV from Belgacom to the one from Telenet (of course). The spot suggested that it was due to a comparative spot from Belgacom??? Although I never heard or saw the spot from Belgacom this shocked me a little. In Belgium we are not used to such a hard comparative advertising. Anyway they also created a site to clearly state the difference between both products, I guess now we'll just wait for another move from Belgacom.
For the Dutch speaking audience, today de Standaard dedicated an article to the issue.
The Battle is really a hot topic at the moment:
Telenet dagvaardt Belgacom voor (De Tijd)reclamecampagneTelecomoorlog tussen Belgacom TV en Telenet (De Morgen)
Telenet vindt reclame Belgacom "misleidend" (VRT News)