The Teenage Mutant Ninja Turtles (where are the days ;-) are launching a new movie and in São Paulo they found a great way of promoting it. Next to the guerrilla action which you can see below the also made a blog http://www.estamoschegando.com.br/ (we are arriving) where you can follow all the actions they did for the launch of the movie. The idea of a guerrilla action or a commercial (see one of my previous posts about "The Couple") with the making of blog is really nice and has a real added value, you give a glance to your audience of what to expect and make them want to see the final result with a bigger chance of success for your campaign.
Found on: http://www.marketingfacts.nl/berichten/20070415_tmnt_guerrilla_in_saeo_paulo/#When:19:00:00Z