Wonderbra ad gone mad!

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About every marketing blog showed this campaign from Wonderbra so now it's my turn, never less really a great creative idea (or isn't it). Even the viral of this Movie works cause on the Viral Video Chart it takes place number 18 with 99 blogs linking to it and about 295,204 views in YouTube. Not bad for a campaign that wasn't meant to be viral. The only thing is I still don't know if it's just the machine gone mad or if it's really coming out of a creative mind, so if anybody has seen these all around or knows if it's a well thought campaign please let me know here.

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